WHITE PLAINS, N.Y., April 3, 2015 /PRNewswire/ -- Heineken®, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, will once again bring the interactive Heineken House experience to the festival April 10 – 12 and April 17 – 19. This year consumers ages 21 and over can engage with Heineken in a high energy way via a weekend of mash-up performances from a lineup of top artists.
Upon entry to Heineken House, guests will be greeted by images of the artists performing throughout the weekend adorning the walls and leading them to the center of the party – the Living Room. This space will feature a dance floor with DJs jamming tunes and filling the party with contagious energy.
New this year, festival fans will have the opportunity to see legendary musical mash-ups. These unique collaborations will include A-Trak, Questlove, Vice, Hot Dub Time Machine, Keys N Krates, Nick Catchdubs, Craze DJ, Peanut Butter Wolf, CASSIAN, Light Year, SO SUPER SAM, Jillionaire, TWRK, Skream, Willem Wolfe, Grandtheft Richie Beretta, Annie Mac, Ape Drums, Athletixx and gLAdiator.
"This year we're creating an unforgettable atmosphere by hosting the ultimate house party at the Heineken House, where festival fans can enjoy creative collaborations from some of music's hottest performers," said Pattie Falch, brand director for sponsorships and events, Heineken. "Heineken is dedicated to showcasing great talent and providing exciting, interactive opportunities for consumers to engage with live music. We're thrilled to once again return to the festival to create this memorable experience."
What's more, Heineken will introduce "Your Mix. Your Mash." where festival fans can create their own mash-ups as loops and stems will be provided for them to mix their own creative tracks. After mixing beats, visitors can relax and recharge while enjoying fresh air and games of cornhole with a cold Heineken in hand at communal tables with friends on The Patio.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com
Matthew Frappier, Edelman PR
Tel: 212-277-3786/ [email protected]
Dayna Adelman, Heineken USA
Tel: 914- 989-1062/ [email protected]
SOURCE HEINEKEN USA