Heineken® Launches New Holiday Plus-Up Party Service

NEW YORK, Dec. 2, 2014 /PRNewswire/ -- Today, Heineken introduced #SparkMyParty, a Holiday delivery service that brings holiday plus-ups right to your doorstep!  The holidays are an important season to catch up and celebrate with your most important friends and family, and now Heineken, the best Dutch premium lager, is offering consumers a way to help make these holiday celebrations even more memorable. The brand's latest social activation, #SparkMyParty, will help people get the most out of their holiday celebrations by giving their parties an epic boost.  

Starting December 4, holiday revellers can tweet @Heineken_US using #SparkMyParty to enter for a chance to receive a special delivery that will give even the most respected party host enviable bragging rights. On December 5 and 6, Heineken's #SparkMyParty service will arrive at the apartments of lucky New York City-based consumers with real-time party plus-ups. In addition to music, treats and decor, four lucky NYC-based parties will receive an added spark. Examples of these sparks include a DJ live at their party, a roomful of balloons, a NYC event photographer to capture the evening's festivities and UBER gift cards to get all of their guests home safely.

"We understand how important this season is to Heineken drinkers and we want to make their celebrations memorable," said Ralph Rijks, Vice President, Heineken. "Through the #SparkMyParty Service, Heineken will enhance holiday festivities with unexpected surprises that turn even the best holiday moments into epic, celebratory affairs."

People across the country can join in on the holiday action, and have a chance to win their own #SparkMyParty experience complete with a package bearing all the same festive items as the New York City winners received.  

In addition, through the brand's partnership with lifestyle media company, UrbanDaddy, lucky participants in eight cities, including Los Angeles, Miami, Chicago, San Francisco, Atlanta, Houston, Philadelphia, and Boston, will have the opportunity to win an assortment of holiday sparks ranging from a Thanksgiving sous chef and New Year's Day brunch to Uber and Perk gift cards.

#SparkMyParty is an extension of Heineken's global campaign, Spark Your Holidays, which launched November 10^th with a new TVC, "Imagine," and will continue throughout the holiday season with seasonal packaging, on- and off-premise promotions and national social and digital media, coupons and savings and Holiday "spark" content on Heineken.com.

To enjoy the holidays with Heineken, follow us on Twitter (@Heineken_US) or Instagram (@Heineken_US), visit Heineken.com and like us on the Heineken Facebook page (www.facebook.com/Heineken). Brand fans are invited to join the Spark Your Holidays conversation on Heineken's social channels with #SparkMyParty and #OpenYourWorld.

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Contact:
Tara Rush-Tripp
HEINEKEN USA
[email protected]
914-681-4153

Matthew Frappier
Edelman
[email protected]
212-277-3786

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SOURCE HEINEKEN USA Inc.