Heineken: the battle for Asia Pacific Breweries

Oct 09, 2012, 09:05 ET from Reportlinker

NEW YORK, Oct. 9, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Heineken: the battle for Asia Pacific Breweries



Asia Pacific Breweries is Heineken's joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a competitor acquiring shares in the partner firm. Heineken considers this a threat, and wants to gain full control of the venture.

Scope of this research

MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Research and analysis highlights

Heineken is the world's third largest beer producer, behind Anheuser-Busch InBev and SABMiller.

Asia Pacific Breweries' growth saw a compound annual growth rate of 13.4% from 2007 to 2011 as revenues jumped from S$1.78bn ($1.42bn) to S$2.97bn ($2.37bn). Net income went from S$263.1m ($209m) to S$341.7m ($271.9m), a 29.9% increase.

Asia Pacific remains an untapped market for the big three brewers, contributing to earnings before interest and tax by approximately 2% for Anheuser-Busch InBev and SABMiller, and 7% for Heineken.

Key reasons to purchase this research

Why has Heineken moved to fully control Asia Pacific Breweries? What are the implications of the deal for the Asia Pacific region?


Overview 2

Catalyst 2

Summary 2

Analysis 6

Heineken and Asia Pacific Breweries 6

Heineken is one of the largest brewing companies in the world 6

Asia Pacific Breweries is a prominent Heineken joint venture 8

F&N: the other partner in APB 10

Heineken's growth strategy 11

Advancing brands is central to growth 11

Access to emerging markets is a key objective 12

Heineken's activities in Asia Pacific could secure future dividends 14

ThaiBev's interest has sparked a battle for APB's control 15

APB's success has attracted interest within the region 15

The deal has regional implications 16

Conclusions 17

Heineken must win control of APB to secure its position 17

Appendix 18

Definitions 18

Sources 18

Further reading 19

Ask the analyst 20

About MarketLine 20

Disclaimer 20


Figure 1: Global beer market share, by volume (%), 2010 7

Figure 2: APB's revenues (S$), 2007–11 8

Figure 3: Tiger beer, one of APB's most successful products 9

Figure 4: Heineken's sponsorship of the UEFA Champions League 11


Table 1: Heineken's revenues and net income, 2006–11 6

Table 2: Global beer market share, by volume (%), 2010 7

To order this report:

: Heineken: the battle for Asia Pacific Breweries


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