Heineken USA Selects Hill & Knowlton to Lead Dos Equis Brand Public Relations Efforts

Jun 03, 2010, 10:33 ET from Heineken USA

WHITE PLAINS, N.Y., June 3 /PRNewswire/ -- Heineken USA, the nation's premier beer importer, today announced its selection of Hill & Knowlton as its public relations agency of record for the Dos Equis brand franchise.  Hill & Knowlton replaces Rogers and Cowan, who held these responsibilities until February 2010.

The assignment will begin immediately.

"We initiated this review to identify a PR agency who, in coordination with our other marketing partners, would serve as the best stewards of the Dos Equis brand and our successful marketing platform, and strengthen the role of PR within our marketing communications mix," said Paul Smailes, Dos Equis Brand Director. "Throughout the agency review process, the Hill & Knowlton team consistently demonstrated their strategic understanding of the brand platform, showed they were tapped into our core consumer and those who influence them, and proved to have strong digital and social media experience. We look forward to working closely with the team to develop impactful programs that will enhance the equity of the Dos Equis brand."

"Hill & Knowlton is thrilled to work with such a world-class brand and pop culture icon," said MaryLee Sachs, Director, Worldwide Marketing Communications Practice and Chair, Hill & Knowlton USA. "We look forward to building upon the brand's recent success by bringing our integrated approach to traditional and digital media to create stronger connections with key stakeholders."

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.