NEW YORK, Sept. 17, 2015 /PRNewswire-USNewswire/ -- Hellerman Baretz Communications today announced a new marketing partnership with Bloomberg BNA. Together, they will provide law firms with marketing and communications services that enable such firms to develop distinct competitive advantages by identifying and executing on market-leading opportunities in all stages of the content marketing cycle.
Bloomberg BNA, through its Cross Platform Businesses division, leverages its strong content creation capabilities and its broad and deep audience relationships to provide marketing services to law firms and accounting firms, as well as corporations and other organizations. Hellerman Baretz Communications has been a leader in strategic communications for law firms and professional services companies for more than a decade.
"The legal marketplace becomes more competitive each day," said Scott Mozarsky, President, Cross Platform Businesses, Bloomberg BNA. "To differentiate themselves and be noticed, law firms are turning to increasingly sophisticated forms of marketing and communications. We have the subject matter expertise, content creation capabilities, distribution channels, and market credibility necessary to help these firms engage their target audiences in a meaningful way. Hellerman Baretz's services and expertise complement the value that we are bringing to a number of firms through our Marketing Services organization."
"We are absolutely thrilled to call Bloomberg BNA our partner. Having worked hand-in-hand with many of the world's leading law firms, the greatest value we offer to our clients is helping them develop creative and appropriate ways to distinguish and differentiate themselves in the marketplace in order to better connect with clients and prospects. Bloomberg BNA's world-class business platform, and wealth of outstanding content and marketing services, will provide an exceptional advantage for many of our clients in that effort," said Spencer Baretz, a founding partner of Hellerman Baretz Communications.
As a component of the partnership, Hellerman Baretz Communications will provide strategic communications and content audits for select firms.
"These audits will center on discrete practice groups within firms, with the goal of identifying strategic communications opportunities that will drive business development," added Baretz.
Bloomberg BNA's Cross Platform Businesses division offers legal and accounting firms, as well as corporations, the opportunity to benefit from Bloomberg BNA's distribution and reach into the legal community, along with its reservoir of talent. Offerings include the creation of expert content, video and digital services, online and social media monitoring, proprietary research, events, and professional learning.
"Our organization builds on an incredibly strong foundation that exists at Bloomberg BNA and throughout the Bloomberg industry verticals," said Mike MacKay, Vice President, Cross Platform Businesses, Bloomberg BNA. "By leveraging our content expertise as well as our strong relationships with our audiences, we are adding value to our customers and to the market in general."
About Hellerman Baretz Communications
Hellerman Baretz Communications (hellermanbaretz.com) is an award-winning corporate communications agency specializing in thought leadership and branded content development, reputation management, and revenue growth for the world's leading law, consulting, health care, and financial services firms. The firm has been named "Boutique Agency of the Year" and "Small Agency of the Year" by Bulldog Reporter, "Top-Five Boutique PR Agency in America" by PRWeek, "Best PR Firm," "Best Crisis Management Firm," and "Best Social Media Consultant" by Washington, D.C.'s Legal Times, "Best Law Firm PR Agency" by the New York Law Journal, and "Best Crisis Management Firm" and "Best Social Media Consultant" by The National Law Journal.
About Bloomberg BNA
Bloomberg BNA, a wholly owned subsidiary of Bloomberg, is a leading source of legal, regulatory, and business information for professionals. Its network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance — the information that matters most to professionals. Bloomberg BNA's authoritative coverage spans a full range of legal practice areas, including tax & accounting, labor & employment, intellectual property, banking & securities, employee benefits, health care, privacy & data security, human resources, and environment, health & safety.
SOURCE Hellerman Baretz Communications