Hellmann's(R) and Best Foods(R) Mayonnaise on Mission to Get Americans to Eat More Real Food

ENGLEWOOD CLIFFS, N.J., March 24 /PRNewswire/ -- What's on America's dinner table these days? Is it fast food, microwaved or nugget-shaped? Instead of dinner for two, are American moms creating two dinners – one for the adults and a second to satisfy their kids' pickier palates? Fueled by the belief that today's families crave – and deserve – something better, Hellmann's® and Best Foods® Mayonnaise is launching the Real Food Project, a nationwide initiative created to identify everyday dinner dilemmas. The mission: Help Americans eat more Real Food – one great-tasting meal at a time.

The campaign kicks off on Wednesday, March 24 when celebrated chef Bobby Flay and actress and aspiring "Real Food" mom Lori Loughlin unveil the Real Food Project on Hellmanns.com, a comprehensive online resource offering tips and ideas on how to create real meals made with Real Food.

"Real Food does not have to be complicated. With a few basic ingredients, it is easy to create a meal you can feel good about serving the whole family," said Flay.  "The Real Food Project provides a variety of recipes, tips and advice that shows you how to get your family to eat more real. With the help of the Real Food Project, Americans will see it only takes a few good, simple ingredients, like Hellmann's® or Best Foods® Mayonnaise to prepare a delicious Real Food meal."

Since for many people, seeing is believing, The Real Food Project features a series of entertaining how-to tutorials – starring Flay – to give parents the tools and techniques to prepare great-tasting, at-home meals for their families.  The videos are available at www.Hellmanns.com.

"I teamed up with Bobby and Hellmann's® because, like many moms, I often find it challenging to get my family to eat Real Food, but I really want my whole family to eat well," said Loughlin who cites her family's busy schedules and her daughters' unadventurous appetites as her personal barriers to Real Food.  "I am really excited to be working with the Hellmann's® Real Food Project, helping families get on the 'road to Real.'"

Leading Real Moms on the Road to Real

A wide range of recipes, including sandwiches, entrees and side dishes, provide delicious meal solutions to please every member of the family.  The Real Food Project site will feature tips and suggestions for everyday meals in addition to seasonally appropriate recipe ideas including spring, Memorial Day, July 4th, Back to School and Thanksgiving. Visitors to the site can also play "The Wheel of Real" instant win game and enter the Real Food Sweepstakes for a chance to win great prizes including a food essentials bundle, Bobby Flay Grill It cookbooks (Clarkson Potter, April 2008) and Hellmann's and Best Foods products.*

"The Real Food Project is a bold initiative. The centerpiece is our web site, which is a resource that provides moms with the tools and inspiration she needs to create simple, delicious, Real Food her family will love," said Jamey Fish, Hellmann's® and Best Foods® senior brand manager. "It doesn't get more simple than Hellmann's® Real ingredients of eggs, vinegar and oils naturally rich in Omega 3 ALA. ** Hellmann's Light® also provides Real flavor with half the fat of Hellmann's® Real mayonnaise and is now made using 100 percent cage-free eggs."

About Unilever North America

Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009.  For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.  

* No purchase necessary. Void where prohibited. The Real Food Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 3/23/10 & ends 12:00 p.m. ET on 1/4/11. DISH Network entry begins 12:00 a.m. ET on 5/24/10 through 1:00 p.m. ET on 5/31/10 & begins 12:00 a.m. ET on 6/28/10 through 1:00 p.m. ET on 7/5/10. For rules, visit www.therealfoodproject.com.

** Contains 650mg of ALA per serving, which is 50% of the 1.6g Daily Value for ALA; 10g of fat; 1.5g of SAFA; and a small amount of EDTA to protect quality.

SOURCE Unilever