Hello, Creativity! Name.Kitchen is the Newest Resource for Entrepreneurs and Small Businesses
Newly launched online hub offers tools, tips and inspiring stories to help emerging and established business owners craft the perfect name
BELLEVUE, Wash., March 31, 2015 /PRNewswire/ -- What's in a name? That's exactly the question newly launched Name.Kitchen hopes to answer for millions of people worldwide who are naming new businesses, websites and brands.
Name.Kitchen is an online "naming hub," powered by Donuts Inc., where entrepreneurs can find the right name for a business or brand—including its website name—that is as strong, valuable and powerful as their business ideas. Name.Kitchen offers a multitude of tips, tricks and trends to lead users to the perfect name.
"Name.Kitchen was created to start a conversation on the 'power of naming,' especially when selecting a name for a new business and website," said Donuts Chief Marketing Officer Jeff Davidoff. "Names have value and they matter. With more than 200,000 new domain names being registered daily, many of which use meaningful not-com options, it's more important than ever to select a name that truly represents your business."
The team at Name.Kitchen curates an ever-changing collection of stories and tools designed to accelerate business creativity in ways that help entrepreneurs rethink how they portray themselves online, especially through unique and practical names that more authentically reflect who they are and what they do.
Entrepreneurs can explore trends and tips for crafting the perfect name, find inspiration from business owners already experiencing the creative power of naming and have a laugh at the humorous backstories behind some of the biggest names in business and pop culture.
"Our intent for aspiring dream-chasers everywhere is simple," said Davidoff. "We are putting a spotlight on the power of a name to help entrepreneurs around the world make the leap from an idea or inspiration to a powerful and memorable name."
The website will also feature a video series about small business owners who share a variety of success stories, tips and advice for fellow entrepreneurs. The first business to be featured is Fathom.Clothing, a new clothing company based in Long Island, N.Y., which set out to create a company that supports uniqueness and individuality.
"The best decision I made was to start my own business and not follow something that had already been done. My first T-shirt design was titled 'Be Your Own Revolution' and it was the start of our philosophy to influence people to change the world for the better," said Dexter Dible, founder of Fathom.Clothing. "The word 'fathom' means to comprehend or enlighten, so it's no surprise that we selected a more creative way to name our company. We're not a dot-com, we're a dot-clothing."
Donuts, the largest registry of meaningful not-com options such as .COFFEE, .FLORIST and .PHOTOGRAPHY, is not alone in encouraging creative thinking about new ways to name and brand companies, products, services and even ideas and points of view online. Google, Inc. and Amazon are the next two largest registries joining what has been dubbed the "not-com revolution."
"These new not-com choices give companies and entrepreneurs the ability to create a more memorable, customizable and personal website name, one that is truly reflective of their businesses," said Davidoff. "They can infuse their names with personality and precision in a way that wasn't previously possible."
The launch of Name.Kitchen comes on the heels of the debut of Donuts' first advertising campaign, "Freedom of Choice." The campaign showcases an amazing array of name combinations now available (including Amazing.DEALS) and drives traffic to Your.DOMAINS, which offers a Kayak-like experience for people to search for and purchase the perfect name.
For more information, Visit www.name.kitchen or follow us at www.twitter.com/namedotkitchen and www.facebook.com/NameDotKitchen.
About Donuts Inc.
Donuts securely operates the largest number of the Internet's top-level domain names, or not-coms, and provides varied and relevant online identities, in multiple languages and character sets, to businesses, individuals, and organizations worldwide. Donuts is headquartered in Bellevue, Washington, with offices in Chicago, Los Angeles, Washington, D.C. and London. For more information, please visit www.donuts.domains.
SOURCE Donuts Inc.
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