NEW YORK, May 22, 2013 /PRNewswire/ -- Digital media leader INTERACTIVE ONE continues to "define the new urban" with a fabulous refresh of its signature women's brand HELLOBEAUTIFUL.COM. The new & improved HELLOBEAUTIFUL.COM that is delighting audiences to the tune of > 5,000,000 page views per month making it the #1 African-American focused women's site in the world, has amplified her entire experience through an improved Site Design, exclusive new Programming Franchises, an evolved Three-screen Experience across desktop, mobile and tablet platforms, and phenomenal celebrity content including the new HELLO BEAUTIFUL'S INTERLUDES LIVE concert series that debuted with the phenomenal ALICIA KEYS.
With its new tagline, "WE MAKE IT LOOK GOOD," HELLOBEAUTIFUL.COM continues its focus on the millions of readers who have come to rely on their favorite brand not only for information & celebrity news, but for tips, insight, inspiration & the kind of female-female conversation that can only happen in a truly trusted environment.
"HelloBeautiful is the place where Black women go to shamelessly talk about themselves. Our site reflects the diversity of Black female experiences and provides them everything they crave in one-destination. Today's Black woman is as invested in her celebrity gossip as she is in her finances, and HelloBeautiful gives keeps her informed on those things and everything in between," says Leigh Davenport, Editorial Director, Women & Lifestyle at Interactive One.
Through a comprehensive analysis of each content and community area of HelloBeautiful—from the home page, to articles, photo galleries & video—the evolved user experience of the new HelloBeautiful.com provides the editors with the ability to promote and prioritize exactly the stories most important to the audience. New HelloBeautiful readers will be able to find all the content they love more quickly and easily with emphasis on dynamic headlines, larger, more beautiful images, and engaging graphics, all in a sleeker, muted color palette. An inspired responsive design then insures all the content on the new HelloBeautiful.com looks wonderful wherever her audience finds it across desktop, mobile or tablet platforms.
"Since its launch, HelloBeautiful.com has fulfilled its mission to become the most trusted and empowering destination for urban women online," says Chief Content Officer, Smokey D. Fontaine. "The cross-platform opportunities that the HelloBeautiful brand provides across our TV & radio properties are unparalleled."
The re-launch of the new HELLOBEAUTIFUL.COM was fueled by brand-new exclusive content including:
- "INTERLUDES LIVE!" featuring a live performance by Grammy Award winning singer ALICIA KEYS at Harlem's Red Rooster. Videos of her amazing show, including her debut performance of "The Fire We Make" featuring Maxwell is live now.
- "DO YOU: The Best Jada Interview Ever," where the dynamic Hollywood A-Lister sounds off on marriage, parenting, racism & Black Hollywood.
- And new featured content areas:
- So Beautiful - fashion and beauty with Beauty Director At Large Becca Alexis
- The Buzz - celeb interviews, news, gossip recaps & more
- The Grind - career, lifestyle, health & fitness, travel & leisure, a daily guide-to life.
HelloBeautiful will continue to deliver best in class content and partnership opportunities for blue chip brands such as CoverGirl, Toyota, IMAN cosmetics, Honda, Softsheen Carson, Walmart and more.
About Interactive One
Interactive One is one of the fastest growing digital companies reaching millions of Black and Latino Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for the urban community through its suite of social, local radio and content offerings such as HelloBeautiful (www.HelloBeautiful.com), the fastest growing lifestyle resource for today's Black woman; NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for the urban community looking for what's hot online, on the airwaves, in theaters, and on the street; GIANTlife (www.GiantLife.com), the definitive urban lifestyle brand for Next Generation tastemakers and icons Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit, ZONA de Sabor (www.Zonadesabor.com), the new online destination for today's urban Latino who wants to stay current on entertainment and celebrity news in the Latino community and our social platform anchored by the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry's first social radio website created for the African American community.
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.
SOURCE Interactive One