Helm Partners with Stellantis for Exclusive "Get Your Ass in Gear" Roadkill Nights Sweepstakes

PLYMOUTH, Mich., June 18, 2025 /PRNewswire/ -- Helm, a leading provider of tech-enabled business consulting, brand marketing & e-commerce and engagement marketing services, is launching its first-ever merchandise sweepstakes in partnership with Stellantis, offering fans a chance to win an all-expenses-paid trip to the 10th annual Roadkill Nights in Pontiac, Mich., on Saturday Aug. 9, 2025. Every purchase made on Life.Dodge.com or WearMopar.com or free mail-in option starting today will earn one entry into the drawing, which will take place on July 25th. All entries must be in by July 21st and winners will be announced on or about July 30th.

Roadkill Nights is a highly anticipated event for automotive enthusiasts, featuring street-legal drag racing, celebrity grudge matches, Dodge thrill rides, music, food and more. Helm's role in the sweepstakes underscores its ability to turn brand passion into real-world engagement, demonstrating a deep understanding of brand loyalty and delivering measurable impact for industry leaders like Stellantis.

"Our goal with the sweepstakes is to build memorable connections between brands and their most loyal supporters," said Ryan Maguire, CEO of Helm. "Studies show 90% of consumers are more likely to engage with a brand that offers incentives and 57% have made a first-time purchase because of one. Roadkill Nights has a massive following among Dodge and Mopar® enthusiasts, and tying a sweepstakes to the event associates the brand with something enjoyable, making fans more likely to come back."

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Contest Period starts June 18, 2025 at 12:00 a.m. ET and ends July 21, 2025 at 11:59 pm ET. Open to legal residents of the U.S. and DC, age 18 and over as of date of entry. Random drawings from among all qualifying entries on or about July 25, 2025. Grand Prize: three (3) day/two (2) night trip for two (2) people – the Grand Prize winner and one (1) guest who is at least 18 years of age – to attend MotorTrend Presents Roadkill Nights Powered by Dodge in Pontiac, MI scheduled to occur on August 9, 2025 (the "Event"). The Grand Prize includes round-trip coach class air transportation from a major commercial and/or international airport near winner's residence (as determined by Sponsor) to Pontiac, MI for Grand Prize winner and one (1) guest, two (2) nights hotel standard accommodation (single room, double occupancy), an $800 prepaid card that may be used towards travel expenses and incidentals, select Dodge merchandise (selected by Sponsor in its sole discretion), and may include [2] shirts, [2] hoodies, [1] duffel bag, [2] water bottles, [2] lanyards, [2] bleacher seats, and [2] hats), Roadkill Nights Dodge VIP access with influencer meet and greets (subject to availability), and two (2) Event tickets to be used by the Grand Prize winner and guest. The approximate retail value ("ARV") of the Grand Prize is $$3,250. First Prize: $500-worth of Dodge-branded merchandise (ARV $500). Second Prize: $250 worth of Dodge branded merchandise (ARV $250). Odds of winning a prize depend on the total number of eligible entries received. Void where prohibited. For full Official Rules, terms and conditions, visit https://www.life.dodge.com/roadkill-nights-promo-rules.html. Sponsor: Helm Promotions LLC, 47911 Halyard Drive, Ste 200, Plymouth, MI 48170.

For more information on Helm, visit https://www.helm.com/connect-with-helm.

About Helm

Helm is a leading provider of tech enabled business consulting services; brand marketing & eCommerce services; and engagement marketing services to some of the world's largest and best-known companies. Established in 1943 and based in Plymouth, Michigan, Helm employs a footprint of hundreds of business consultants across US and Canada, powered by its proprietary business intelligence technology & AI powered digital marketing software; provides in-house full service brand marketing including in house merchandise design & production; inventory and fulfilment services; and is the nation's largest provider of factory-authored automotive service and owner information.

For further inquiries please contact Danielle Toney, [email protected] | 734.468.6300

SOURCE Helm