Helping change the world's view of Alzheimer's releases Fade to Blank: Life Inside Alzheimer's

Oct 15, 2013, 06:00 ET from

NAPLES, Fla., Oct. 15, 2013 /PRNewswire/ --, the online community of more than 6 million people caring for elderly loved ones, has released Fade to Blank: Life Inside Alzheimer's—a compelling and unprecedented account that explores the human side of Alzheimer's, as told by three families whose lives have been forever altered by this disease.

"We spent a great deal of time analyzing thousands of questions, answers and comments about Alzheimer's on," said Joe Buckheit, Founder and President. "It became clear that even with all the information available, people wanted to know more about how this disease impacts real life." 

To answer their questions and provide further insights, Fade to Blank takes you inside the lives of three courageous families living with Alzheimer's—from their views, in their words. It demonstrates that there is so much more to this devastating disease than its finality: more love, more hope, more humanity.

"No one has ever presented the 'human' side of Alzheimer's in this way before," said Anne-Marie Botek, author of Fade to Blank and editor-in-chief of "The unfiltered sentiments expressed by these incredible men and women have the power to truly transform the way Alzheimer's is perceived."

"This project is a true labor of love," said Michele DeSocio, daughter and primary caregiver of Jean DelCampo, whose story is featured in Fade to Blank. "It is one of a kind—showing the real Alzheimer's in a multifaceted approach that will surely have a profound impact. It captured my mother's and my journey with honesty, grace and dignity."

Fade to Blank: Life Inside Alzheimer's can be found at—a website created and underwritten by, with no advertising or commercial aspects—to encourage other people and organizations to share the story, and to help change the way the world views people with Alzheimer's. To help these organizations spread the word, an onsite "tool kit" is made available to them that includes online-ready social media posts, banner ads, emails and articles to post on blogs, newsletters and websites (

Leeanne Chames, assistant to Rick Phelps, one of the people with Alzheimer's in the story, commented, "The site is nothing less than breathtaking—the stories so transparent, honest and real. I know, without a doubt, that it will touch so many lives. I truly believe that stories bring change. When one reads this, they say, 'This is me—this is what I am going through.'" 

To read about life inside Alzheimer's, go to If you are an organization that would like to share the story, click here to access the media-ready "tool kit" (

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