Henkel Sponsors the Phoenix 'Old World' Oktoberfest

Oct 06, 2010, 14:24 ET from Henkel

SCOTTSDALE, Ariz., Oct. 6 /PRNewswire/ -- Henkel, the company behind leading brands such as Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners, Right Guard® antiperspirants/deodorants, and Soft Scrub® household cleaners, is pleased to support the tradition of Oktoberfest through its sponsorship of the Phoenix "Old World" Oktoberfest, to be held Saturday, October 9 at Margaret T. Hance Park in Phoenix. All ages are welcome to this authentic old-world family event. There will be lots of good old-fashioned fun for the young and "young at heart."

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As a sponsor of the fifth annual Phoenix "Old World" Oktoberfest, Henkel continues the tradition of giving back to the community where its employees live and work. Many Henkel employees will work as volunteers to carry out this Oktoberfest tradition, and Henkel product samples will be given away to Oktoberfest guests. Christine Colley, Henkel Director, Supply Chain Process & Technology and a member of the board of the Arizona Center for Germanic Cultures, is also the founder of the Phoenix Oktoberfest and currently serves as the chair of the Oktoberfest committee.

For Henkel, which is headquartered in Duesseldorf, Germany, Oktoberfest offers employees working in Scottsdale on international assignments an opportunity to feel a bit at home. Tobias Gubitz, Marketing Vice President who is here from Munich, Germany said, "I look forward to the event, enjoying the world famous Brats, Currywurst and traditional pig roast, a familiar staple at Oktoberfests, and listening to some of the familiar tunes of home for a day."

About the Phoenix "Old World" Oktoberfest:

The event will be held on Saturday, October 9 from 10:00 a.m. to 9:00 p.m. at Margaret T. Hance Park in Phoenix. The Phoenix "Old World" Oktoberfest will offer a traditional German "Volksfest" in the heart of Phoenix. Bavarian bands will play lively tunes and lead sing-alongs of old-time songs.

Along with great music, there will be lots of traditional Bavarian foods and beverages, in a day full of entertainment and interactive contests. Guests can dance in the Polka competition, see how long they can hold up a full beer stein, and test their skill at blowing an Alphorn (like the ones you see in the Ricola TV ads). Oktoberfest organizers take pride in creating a family-friendly event by providing a children's area full of activities for all ages. Admission is $5 (FREE for children under 12). For more information please visit www.phoenixoktoberfest.com; e-mail Oktoberfest@ac4gc.org; or call (480) 947-7490.

Phoenix Oktoberfest is produced by the Arizona Center for Germanic Cultures to reach out to the German community and introduce others to German culture and traditions, while raising funds to build a Germanic Cultural Center.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.  Visit www.henkelna.com for more information.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Henkel Press Contact:

Natalie Violi

Director-Corporate Communications

480.754.5442 (office)


Phoenix Oktoberfest Press Contact:

Colleen O'Donnell Pierce

Breaking Gravity LLC

602.478.3867 (primary)

602.548.6939 (alternate phone)