Henley Premium Vapor Launches First NYC Inspired E-Liquid Line, Henley x NYC E-Liquids

NEW YORK, Feb. 19, 2014 /PRNewswire/ -- Henley Premium Vapor has created a bespoke line of E-Liquids, inspired by New York City, where the brand's flagship, The Henley Vaporium, is located. Henley x NYC E-Liquids, which debuted for the first time at New York Fashion Week in February, features eleven (11) unique flavors, ranging from A Train Espresso (a rich, full bodied coffee) to Blue York (blueberry cinnamon). Offered in nicotine strengths varying from 0mg (no nicotine), 6mg, 12mg and 18mg, allowing vapers and non-smokers alike to experience the flavors of New York City.

Henley x NYC E-Liquids, manufactured in a lab in the United States, are comprised of only five USP approved ingredients- Propylene Glycol, Vegetable Glycerine, Water, Artificial Flavorings and Nicotine. Henley co-founders, Talia Eisenberg & Peter Denholtz, worked closely with their Vapologists, e-cig experts who staff the Vape Bar at The Henley Vaporium in SoHo, to develop the new flavors, often trying several versions of the same flavor before deciding on the final result.

"All the flavors and names come from places or ideas that to us are the epitome of New York. Different flavor profiles represent the mix of palettes and cultures that all live here together. We're a proud New York brand so we wanted to make sure all of the flavors of New York were represented in the line," says Henley co-founder, Talia Eisenberg.

FLAVOR PROFILES

PSYCHOTHERAPY- As most New Yorkers do, we turn to food to get us through a good/bad/ugly/amazing day. Fortunately here in the city, we have amazing food to choose from. Psychotherapy pays homage to the city's sweet tooth; this doughnut cronut flavor gets us through our day.

THE BIG DAPPLE- The Big Dapple reminds of us of everything we love about New York in the fall. Crisp apple notes with a hint of cinnamon.

BRIGHTON PEACH- A nostalgic take on Brighton Beach brings together the sweetness of brown sugar, peaches with the slight tart flavor of pears

A TRAIN ESPRESSO- In the city that never sleeps, this rich full-bodied coffee flavor will give you that buzz you crave in a New York minute!

STRAWBERRY FIELDS- Strawberry Fields in Central Park is a tribute to the life and work of John Lennon. This Kiwi Strawberry flavor is our tribute to the sweet memories of the Beatles. Imagine.

GAWN BANANAS – Go peanut butter bananas in this historic BK hood. Spread love, it's the Brooklyn way.

TRAFFIC JAM- This mix of fruity mint will keep you jamming, while your taxi's horns are blaring.

SPRING ST.- Let's grab a strawberry, peach lemonade and take a sunny Saturday stroll through SoHo. Meet you on Spring Street.

STOP AND FRISK- This complex creamy pear and coconut flavor leaves us with a sweet taste in our mouths, unlike our buddy, Mayor Bloomberg's last few months in office.

BLUE YORK- To us, summer in New York means beaches and BBQs. This blueberry crumble with a hint of cinnamon leaves us wanting another piece of that pie!

NY4 – Breaking News! This tobacco flavor with notes of caramel will quickly become a headline!

Henley E-Liquids is expected to release a new flavor each month. Henley E-Liquids are available for purchase at The Henley Vaporium, and on www.thehenley.com.

About Henley:

Henley Premium Vapor develops and markets premium electronic cigarettes and other vaping products.  The company, headquartered in New York City, is quickly making a name for itself in the rapidly growing Ecig market with unparalleled products including Henley Singles disposable electronic cigarettes, Henley Rechargeables and other intermediate and advanced vaping products.  In October of last year the company expanded its reach and influence with the launch of its first 2,700 sq foot retail location and cafe, The Henley Vaporium, where customers can sample and buy 120+ e-liquid flavors and a variety of ecig devices, from knowledgeable "vapologists".  The Vaporium is the first of a number of Henley retail locations planned over the next year.  For more information, visit www.thehenley.com

About Electronic Cigarettes:

Electronic cigarettes are devices that simulate the act of tobacco smoking but produce no tar, no odor or ash and no second hand smoke. A growing body of scientific evidence confirms that they are non-carcenogenic and vastly less harmful than traditional tobacco cigarettes, which kill more than 400,000 people in the US each year. The product category in the US has grown from virtually nothing a few years ago to over a billion dollars this year, with some industry analysts projecting that the technology will overtake traditional tobacco within the next 10 years.

For more information on Henley Premium Vapor or Henley x NYC E-Liquids, please contact Teddie Davies at [email protected]

For wholesale inquiries, please contact [email protected]

Photo: http://photos.prnewswire.com/prnh/20140219/NY68023

SOURCE Henley Premium Vapor