NEW YORK, June 21, 2016 /PRNewswire/ -- Leading US hair extension brand, Her Imports, (http://www.herimports.com/), teamed up with iHeart Radio and The Breakfast Club for the ultimate beauty gift for 100 students from graduating class of 2016 across the United States. The gift of free hair extensions and hair install makeovers. The promotion was created by Her Imports as a vehicle to empower young women as they move on to the next stage of their lives. The gifting partnership was an immense success where, in the end Her Imports gifted a whopping combined total of $40,000 in hair and install services for 100 number of students. Winning students were scattered across the United States in locations such as Maryland, Georgia and California with students going on to attend Howard University and Spelman College.
African American women is the largest group within the United States, both in terms of race and gender, enrolled in college. We wanted to really show them that these efforts are celebrated. As a Beauty company where our strongest demographic is African American women and being that hair is our business we could not think of a more exciting time for a makeover with our hair than a large life change such as graduation. We wanted to wrap these beautiful minds up in everything beauty, if only for a short period of time.
Her Imports has taken over the global hair extension business with a who's who list of celebrity and media clients. Touting products made using authentic human hair from temples in India. The company sells thousands of bundles daily online and through retail locations across North America, Africa & Europe. The promotion kicked off with renowned hair and makeup artist Anthony Cuts transitioning the hair and makeup look of radio personality Angela Yee of The Breakfast Club. The company's graduation give-away was featured on The Breakfast Club and saw over 25,000 requests for gifting.
About Her Imports
Her Imports has been the leading retailer for virgin, human hair extensions in the US since 2008. Created to provide women with the highest quality and easily accessible hair extensions, Her Imports is an industry favorite amongst some of the most elite hair stylists. Stylists for Beyoncé, Rihanna and Kerry Washington have all used and love the premium quality hair extensions. Visit www.herimports.com to learn more about the brand and their products.
Beautiful Planning Marketing & PR
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SOURCE Her Imports