Herbalife Launches Consumer Ad Campaign Created By UNIT design collective

SAN FRANCISCO, March 17 /PRNewswire/ -- Herbalife International of America, Inc. has launched its first consumer print and outdoor advertising campaign with UNIT design collective as part of the 'Herbalife 30th Anniversary Campaign' to increase brand awareness throughout the U.S. market about the company as a global leader in nutrition.  

The campaign copy is bold—declaring, 'This is Herbalife.'  Yet its message is simple 'Nutrition.'  Creative from the campaign features images of the many international teams, athletes and sporting events sponsored by Herbalife year after year, some of which include the LA Galaxy, Inter Milan and the Los Angeles Triathlon.

"UNIT's goal was to develop a campaign that synthesized awareness of the Herbalife name and identity with its very successful global sports sponsorship program," said Shardul Kiri, partner at UNIT design collective. "We are confident this consumer-focused print and outdoor campaign will have an incredible buzz building impact for Herbalife that will spark curiosity and leave people wanting to know more about the brand and its products."  

The Herbalife 30th Anniversary Campaign marks a shift from the company's traditional distribution channel approach to marketing its brand.  The campaign consists of a series of animated ads on the NASDAQ and Reuter's Towers in Times Square, 10 outdoor boards throughout Los Angeles and nine three-paged print ads and one single-paged print ad featured in USA Today International, USA Today, La Opinion, Contigo, El Diario, La Raza, El Mensajero La Prensa, Rumbo and Hoy.

About UNIT design collective

UNIT design collective is a multidisciplinary design firm specializing in branding strategy and brand awareness. Comprised of designers, analysts and copywriters – and led by talented creative directors – UNIT develops compelling, strategic solutions that help brands achieve their full potential. Based in San Francisco, CA, UNIT design collective has launched successful branding initiatives for a nationwide roster of clients that includes Toyota, La Peau Couture, Activision Blizzard, and NineWest.

About Herbalife Ltd.

Herbalife Ltd. (NYSE: HLF) is a global network marketing company that sells weight-management, nutrition, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 72 countries through a network of approximately 1.9 million independent distributors. The company supports the Herbalife Family Foundation and its Casa Herbalife program to help bring good nutrition to children. Herbalife's Web site contains a significant amount of information about Herbalife, including financial and other information for investors at http://ir.herbalife.com. The company encourages investors to visit its Web site from time to time, as information is updated and new information is posted.

SOURCE UNIT design collective