Herborium Group Proudly Announces New Jersey's Largest Liquor Wholesaler "Fedway" As Distributor For Kamasutra™ Exotic Vodka With Natural Herbs

Accelerated pace following Kamasutra™ sell-out at BuyRite, New Jersey, forces total of 2300 cases on just the first order, while national rollout is being planned

The capabilities are now in place to make Kamasutra "an unstoppable force"

Sep 12, 2012, 07:00 ET from Herborium Group, Inc.

FORT LEE, N.J., Sept. 12, 2012 /PRNewswire/ -- Herborium Group, Inc., (OTC: HBRM) www.herborium.com, a Botanical Therapeutics® Company is very  excited to announce  that New Jersey's largest liquor wholesaler Fedway Associates Inc. with over 7,000 points of sale in retail stores restaurants, bars and taverns in New Jersey is the distributor for Kamasutra™ Exotic Vodka with Herborium natural herbs.

Dr. Agnes P.  Olszewski, Chairwoman and CEO of  Herborium  Group, Inc.  stated:   "Following last month stronger than expected debut of Kamasutra™ Exotic Vodka,  the extended global marketing  team that includes  between others Count Maximilian von Bismarck, Founder of the Kamasutra brand in Germany and  Michael Barsella, President of BonFun Wine LLC, and the exclusive importer of Kamasutra™ decided to accelerate the commercialization of  this unique product.  Brining on Fedway with its distribution capabilities and expertise in the industry provides an excellent springboard to enter $4.8 Billion in annual sales US vodka market".  "We are looking forward to a very exciting Autumn into the Thanksgiving, Christmas and New Year holidays as the Kamsutra™  gains more popularity and market share, and its beautifully shaped bottles fly off the shelves, " concluded Olszewski.

Michael Barsella, President of BonFun Wine and the importer of Kamasutra commented:  "Our team has all the capabilities to make Kamasutra™ an unstoppable force hitting on all the things consumers are looking for - a new and unique type of specialty spirit, with less alcohol than most conventional adult beverages, and a highly flexible product profile."

Kamasutra™ Exotic Vodka is the first-ever alcoholic beverage creation developed and endorsed by herbaceuticals science. The introduction of Herborium unique sexual health Botanical Therapeutics® Lasting Pleasure® and Lasting Power®  in the Fall of 2012 reflects synchronized  marketing opportunities between Kamasutra "The Natural Spirit of Seduction" (www.kamasutraspirit.com) and Herborium's natural sexual health formulas . The market for sexual health products in the US is over $7 billion and Herborium's all botanical formulations are ideally positioned to capture an exponentially growing market (45% increase since 2011) for natural products .

About Herborium Group, Inc.

Herborium Group, Inc., a Botanical Therapeutics® company, focuses on developing, licensing, and marketing proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company uses clinical validation to establish and maintain a differential advantage. The company sells its products in the US and Europe. For more information, please visit www.herborium.com and www.acnease.com

One of our most important responsibilities is to communicate with shareholders in an open and direct manner. Comments are based on current management expectations, and are considered "forward-looking statements," generally preceded by words such as "plans," "expects," "believes," "anticipates," or "intends." We cannot promise future returns. Our statements reflect our best judgment at the time, and we disclaim any obligation to update or alter forward-looking statements as the result of new information or future events. The Company urges investors to review the risks and uncertainties contained within its filings with the OTC Markets and/or Securities and Exchange Commission.

For more information please inquire: Investorsrelations@herborium.com

SOURCE Herborium Group, Inc.