NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Above Average Productions today launched The Kicker (www.thekicker.com), a new sports comedy online destination created by Bryan Tucker, co-head writer of Saturday Night Live. The Kicker is built for both the dedicated and casual sports fan, featuring a unique take on daily sports news and hilarious video content, starring top athletes and celebrities and upholding a "for fans, for fun" philosophy.
The Kicker is part of the Above Average network, the premier online destination for original comedic videos and digital arm of Broadway Video. It will release daily content comprised of scripted and shareable videos, images, and articles across its website, YouTube channel, Facebook, Twitter, and other social channels.
Video content will feature top athletes, comedians, and film & TV stars. The Kicker has already collaborated with popular celebrities including Kenan Thompson, Andy Samberg, JB Smoove, Ricky Williams, "Weird Al" Yankovic and athletes like Jamaal Charles, Odell Beckham Jr. and Eric Decker.
In addition to an entertainment destination, The Kicker offers opportunities for athletes to expand or introduce their personal brand into the pop culture and sports world, and for consumer brands to join the conversation in a fun, positive community.
Opportunities for Athletes
Now in his tenth season at Saturday Night Live, Bryan Tucker has played a key role in developing content for and coaching athletes from the field to the screen. Bryan has also written some of the top TV sketch shows in the past decade including The Chris Rock Show and Chappelle's Show. His experience offers an innate ability to work with sports talent as Editor-in-Chief of The Kicker.
"The Kicker brings a world-class network of comedic talent to make our content great. After years writing sketches for professional athletes on Saturday Night Live, I've learned how to work together to make them funny. We're all working toward one goal – to entertain the sports fan," Bryan Tucker, Editor in Chief, The Kicker said.
Branded Content and Partnership Opportunities
Sports fans are a sought-after audience for many big brands and advertisers, and The Kicker presents an opportunity for brands to engage with their desired audience using highly-shareable sports content in a brand-safe environment.
"The Kicker provides brands with a unique way to create an authentic dialogue with passionate sports fans, using customized programming and relevant, high-quality comedy content. We will be building an audience that is young and digitally savvy, attracting hardcore as well as the more casual sports fan," Grant Jones, General Manager, The Kicker, said.
The Kicker has already released its first project in collaboration with Lenovo and Vox Media. The video series, called "Fantasy Online College," written by Bryan Tucker, features JB Smoove as the "Dean" alongside NFL players as "professors," including Eric Decker, Matt Forte, Demaryius Thomas, DeMarco Murray, Odell Beckham Jr., and Jarvis Landry.
For more information about The Kicker, visit www.thekicker.com. Join the social media conversation on Twitter (www.twitter.com/kickerofficial) and Facebook (www.facebook.com/officialthekicker), and watch original videos from The Kicker on YouTube (www.youtube.com/thekicker).
About The Kicker
The Kicker is the new sports comedy online destination from the co-head writer of Saturday Night Live Bryan Tucker, and premier online comedy network Above Average. Dedicated exclusively to creating original and highly-shareable sports comedy videos, articles, images, and digital content, The Kicker features top athletes, comedians, and film & TV stars, The Kicker releases new daily content on TheKicker.com, as well as on its YouTube Channel, Twitter, Instagram, Facebook, and other digital platforms. Built with both the most dedicated and casual sports fans in mind, The Kicker is the web's premier destination for unique takes on sports news of the day and video content featuring your favorite athletes and celebrities in hilarious, scripted videos.
About Above Average
Above Average is the premier online destination for original comedic videos and written content featuring the industry's top creators, celebrities, and rising talent. As the company behind popular web series and videos including "7 Minutes in Heaven," "Alec Baldwin's Love Ride," "Hudson Valley Ballers," "Sound Advice" with Vanessa Bayer, and "Everyone's Upstairs Neighbors," Above Average has one mission: to make high-quality content that makes you laugh. Above Average is a proud member of Broadway Video.
About Broadway Video
Broadway Video is a global media and entertainment company focused on the creation and distribution of premier content. Founded by Lorne Michaels in 1979, Broadway Video's legacy originated with the cultural icon Saturday Night Live. Broadway Video has since built an incredible portfolio of television programs and feature films including The Tonight Show Starring Jimmy Fallon, Documentary Now, Late Night with Seth Meyers, Portlandia, Man Seeking Woman, 30 Rock,Wayne's World, and Mean Girls.
SOURCE Above Average