PARIS and NEW YORK, Oct. 15, 2019 /PRNewswire/ -- Herow, a leader in mobile engagement and user context, today announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment of the company's new contextual engagement SaaS solution for mobile applications, beyond existing markets in Europe and the United States.
Herow - formerly known as Connecthings - raised its Series B to finance its expansion to the United States. Some of the funds in this new round are earmarked for expansion, continuing to grow in the North American market, opening a new office in San Francisco by the end of 2019, and beyond the continent in 2020.
Another portion of the round will fuel continued investments in the company's new platform launched in October 2018. Its solution is designed around a holistic recognition of user context and powered by intelligent location technologies in order to help mobile applications from all sectors maximize engagement with their users. Herow already powers apps in the mobility, dating, gaming and entertainment sectors, and aims to increase its client base sevenfold by the end of 2020 as it scales out the platform.
Herow 2.0 offers a more complete and self-service solution with advanced user analytics based on real-time behavioral and contextual data, app usage history and places commonly visited by users. Context is one of the critical components that allows marketers to effectively segment their audience and create tailored campaigns through notifications or in-app experiences. The company's ambition is to make Herow the go-to contextual engine for all mobile applications - the "Herow Inside."
"In an increasingly saturated mobile app market with highly demanding consumers, offering personalized mobile experiences are of critical importance to app marketers and developers in order to stand out and build long-lasting relationships with their end users," said Laetitia Gazel Anthoine, the company's founder and CEO. "We purpose built Herow to support the creation of more intelligent engagement campaigns and combat mobile saturation while protecting user privacy. This new funding round will help us bring these benefits to customers in new markets."
"From the very beginning, we recognized Herow's potential to shape the future of smartphones and mobile applications," said Alain Bravo, a board member and Herow's account administrator at Xerys, a private investment fund. "We participated in the company's Series A to help it build a premium and tailor-made marketing solution that is mutually beneficial for apps and their users. We're excited to join the next funding round to help scale the solution and replicate that success for new customers."
Herow is a contextual engagement platform for mobile applications. Built around everyday behaviors and powered by location intelligence, its one-stop solution allows apps to maximize mobile engagement with their users. With its simple, straightforward SaaS platform, mobile marketers and developers can better understand how, when and where their app is being used, create user segments based on real-world moments and behaviors, and significantly improve mobile engagement through contextual notifications and in-app actions - all the while protecting personal user data and adhering to most recent GDPR and CCPA regulations. Founded in 2007 and formerly known as Connecthings, Herow is headquartered in Paris and New York, with locations in Barcelona and San Francisco. Learn more at www.herow.io or on Twitter and LinkedIn.
Xerys Gestion is a private equity fund that puts the company's vision at the heart of its investment philosophy, and supports the leaders of its holdings in all stages of growth, from venture capital to maturity. Xerys funds invest between $10M and $65M in innovative companies in the health, sustainable development, and mobile technology sectors. More at www.xerys.com.