PHILADELPHIA, Jan. 15, 2015 /PRNewswire/ -- For centuries, art lovers around the world have appreciated the beautiful, ornate Arabian artwork that is noted for its geometric shapes, floral designs and calligraphy. Now, a Philadelphia fashion company named HetraClothing is creating a contemporary look to this much-admired art form and featuring the designs on t-shirts, scarves and dresses that empower young people.
"Hetra is a unique clothing brand that delivers quality, originality and a powerful social message. Utilizing first-grade materials and the most advanced production standards, Hetra offers its many fans a great opportunity to look at their best and feel special," said Hanan Alalawai, company founder and Philadelphia resident for 20 years.
"Hetra targets self-conscious young people. Our designs project a contemporary, clean and aesthetic vision, creating an exclusive personal image. The high-end collections we offer reflect a strong enthusiasm for style, but do not exceed the lines of restrained affluent elegance. It is essentially a brand that enables the young generation to look and feel elegant," she said.
Hetra innovates patterns, stimulates imagination and shapes the t-shirt fashion scene. As U.S. trademarked company, we work with both local and overseas manufacturers who share a strong passion for originality and are renowned for their creativity and talent.
"We strongly believe that this blend of multi-cultural styles can bridge gaps, foster inspiration and boost design creativity," said Ms. Alalawai. The t-shirts proclaim such messages as, "Amazing," "Be positive," "Love yourself" and "Good news."
"The name Hetra is the Southern Saudi word for cloth, but it also embodies the spirit and vision of Western cultures. This unique and unusual multicultural assembling is what sets us apart and what gives our designers their exclusive creative touch," she said.
"Hetra has built its brand on the belief that the value of clothes lies far deeper than their first look. We vow to remain true to this unique vision, continuing our success through diversity, quality and growth," Ms. Alalawai said.
Today Hetra is blazing new trails in the fashion market, focusing on core elements like integrity and excellence.
"We will constantly move forward, maintaining our strong foothold in the fashion industry," she said.
The company is looking for local stores to carry the products. They also are planning to attend fashion shows to get wider distribution.
The company's products are entirely online at www.hetraclothing.com
The fashions also can be seen on these social media sites:
Established in 2012 in Philadelphia, Hetra has been successfully integrating the Arabian culture with the modern Western lifestyle, producing a truly amazing fusion of sweeping collections.
Since its inception 3 years ago, Hetra has assembled its highly professional management competence with a powerful business model, creating an evident edge over the competition.
Our logo design has been inspired by the image of a scarab. In ancient Egyptian culture, the scarab symbols both eternity and good luck, which are Hetra brand's conceptual pillars. By merging the ancient cultural message with the modern Western design, Hetra is sending out a strong message of positivism, optimism and hope.