HeyWire Business Bolsters its Executive Team with CMO and VP of Sales Appointments

CAMBRIDGE, Mass., Dec. 10, 2014 /PRNewswire/ -- HeyWire Business, the leader in enabling customers to communicate with businesses using text messaging, today named Paul Henderson as the company's Chief Marketing Officer (CMO). In this role, he is responsible for driving the company's product, marketing and corporate branding initiatives. Sales veteran Brett Chisholm also joins the team as HeyWire Business's vice president of sales. With more than 40 years of combined experience, Paul and Brett will set the business development agenda and work closely with the rest of the executive team as HeyWire Business capitalizes on the shift to mobile-first customer communications for sales, service, support and other business interactions.

"Paul and Brett bring a deep understanding of establishing new products, technologies and mobile solutions, so they are the best team possible in terms of enabling the market opportunity that lies at the intersection of improving customer engagement and business texting," said Meredith Flynn-Ripley, CEO of HeyWire Business. "With the increasing demand for business texting options from companies of all sizes and across industries, having a sharp, experienced team will be crucial to ensuring we are prepared to fully support our customers and elevate the emerging role business texting plays in customer conversations."  

Paul joins HeyWire from Intuit where he led product and customer experience teams for its cloud platform offering. Prior to that, he has more than 20 years of experience leading marketing, business development and product functions for both large, public companies, and fast-growing start-ups. Having held multiple executive positions in organizations spanning a range of industries, including Avid Technologies, Axeda, Intel, Intuit and Sun Microsystems, Paul brings a seasoned perspective and variety of experiences to HeyWire.

Serving as the new HeyWire sales leader, Brett hails from Nuance Communications, Inc., where he was the vice president of enterprise and mobile sales. He brings over 15 years of experience building world-class sales teams in the enterprise technology sector and consistently beating aggressive sales goals. Prior to Nuance, Brett held major leadership positions at Viecore, Inc., a leading contact center professional services organization. With a keen focus on listening to the needs of business partners and the larger customer experience marketplace, Brett will hone the sales team's focus on building long-term customer relationships that deliver impactful results.

"This is a dynamic time for HeyWire and the business messaging industry. The market is quickly advancing as corporations are realizing that customers prefer texting, and now they can text for business as easily as they can call or email," said Henderson. "Companies are adjusting to our hyper-mobile world, and HeyWire is helping them to improve the customer experience, and their bottom line, with our unique solution for easy, two-way text messaging with customers, partners and prospects."

About HeyWire Business
HeyWire Business is the leading enterprise mobile messaging company that delivers mobile-first business communications and customer support. The company is a pioneer in bringing cloud texting to business landlines and customer support 1-800 numbers, connecting businesses and professionals securely and reliably with anyone in their business world – inside and outside the enterprise. Channel partnerships with leading business technology providers extend HeyWire Business' reach to more than 25 million business people and major call centers, on a cloud platform that handles over a billion messages per month. HeyWire Business recently earned recognition from industry leading organizations, including being named an AlwaysOn Global 100 Companies to Watch, and awarded the CTIA Mobile Cloud Emerging Technology Award and PwC Promise Award. For more information, please visit http://www.heywirebusiness.com.

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SOURCE HeyWire Business

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