Hidden Radio Design's Innovative Bluetooth Wireless Speaker is on Its Way to Being One of the Most Successful Crowd Funded Projects Ever
After only two weeks of launching the Hidden Radio Project on Kickstarter.com, two experienced industrial designers have blown through their funding goal and still have over 40 days to go with their campaign!
SAN FRANCISCO, Dec. 6, 2011 /PRNewswire/ -- Two designers have created a simple, unassuming radio and Bluetooth wireless speaker which is taking on the competition of complex electronic devices. No knobs, buttons, or displays. The product was designed on the basis of consumer intuition. The user simply twists the sleek metallic or graphite black housing to elegantly adjust the volume. It has been available on Kickstarter.com for only two weeks and has already far exceeded their goal of $125k, at the time of printing this article they were already at $185k. And with over 40 days to go in their Kickstarter.com there seems to be no signs of slowing down.
"We always believed in this product and knew other people would too though we couldn't have anticipated such an incredible response. The extra money will really help us add more features and deliver an even higher quality product," says Australian designer John Van Den Nieuwenhuizen now based out of San Francisco. John and his business partner Vitor Santa Maria founded HiddenRadio Design over 4 years ago. Vitor is from Rio de Janeiro but has been a designer in Milan for over 18 years.
"Our approach is to create simple designs which make a positive impact in people's lives," says Vitor. The device is both elegant and extremely useful. Several speakers can be placed around the house and the user can connect with each one seamlessly when moving from room to room as well as outdoors.
It provides several functions: it's a wireless Bluetooth speaker with AM/FM radio that works with leading electronic devices like iPhones, iPods, iPads, or any other smartphones, tablets and computers. It runs on rechargeable batteries, which last over 30 hours on a single charge. There is also a standard 3.5 mm audio jack for connecting with non-Bluetooth devices.
The HiddenRadio and Bluetooth Speaker delivers pure, powerful sound to over 80 dB – so it can easily fill a small apartment with gorgeous music. "We've tested it side by side with leading products on the market, and it has excelled in both sound quality and battery life," says John.
The HiddenRadio is only available at Kickstarter.com. The clock is ticking down to pre-order and be the first to own the Bluetooth wireless speaker with AM/FM radio. People can support the development of this product through Kickstarter.com by pre-ordering their unit for $119, which will normally retail for $175. This will secure delivery of a limited-edition product directly to their homes with global shipping included.
The designers have already invested over $50,000 to develop the product and the capital raised through Kickstarter.com will be spent on injection molding tools, Bluetooth certification, initial inventory, and other equipment necessary for mass production. Just in time for the holiday gift season, this is a chance to promote and support the production of this simple, useful and elegant product before it hits the main market.
Orders can be placed for a limited time at: http://www.kickstarter.com/projects/2107726947/hidden-radio-and-bluetooth-speaker
Contact:
John Van Den Nieuwenhuizen / Vitor Santa Maria
+1 (415) 800-3738
[email protected]
SOURCE Hidden Radio Design
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