HIDDEN VALLEY® INTRODUCES SPOOKY RANCH: THE ICONIC DRESSING TAKES ON A HAUNTING HUE FOR HALLOWEEN

Give your snacks a ghoulish glow-up this season with Hidden Valley's first limited edition holiday release in a glow-in-the-dark bottle.

Key Highlights:

• What It Is: Hidden Valley Ranch's first-ever seasonal feature, taking the classic flavor and introducing a spooky black twist to the iconic creamy formula, all in a glow-in-the-dark bottle made for Halloween.
• Product Overview: Hidden Valley Spooky Ranch Condiment and Dressing is a limited-edition Halloween ranch dressing with a bold black color from Fruit Juice and Cocoa, gluten free with no artificial flavors, available exclusively at Walmart for the Halloween season. 
• Why It's Unique: This limited-edition Halloween Ranch Dressing contains no artificial flavors and is colored with fruit juice and cocoa; it's the most hauntingly delicious way to elevate spooky season spreads, just in time for the year's #1 pizza holiday.
• When & Where: Available now for a limited time, exclusively at Walmart while supplies last.
• Perfect For: Dipping your favorite Halloween snacks, drizzling on pizza and adding some frightful fun to every Halloween gathering. 

OAKLAND, Calif., Sept. 24, 2026 /PRNewswire/ -- Halloween is around the corner, and America's #1 Ranch* is ready for the party. Today, Hidden Valley Ranch launched Spooky Ranch, its first-ever seasonal product, giving the Original Ranch fans know and love a daring twist for a limited time. 

No tricks, just a treat! Spooky Ranch delivers the bold Ranch flavor fans love in an unexpected deep hue, colored with fruit juice and cocoa powder and made with no artificial flavors. The glow-in-the-dark packaging makes it a perfect addition to Halloween spreads, whether you're dipping favorite snacks or drizzling it on pizza at the neighborhood Halloween party.

"Spooky Ranch takes everything fans love about Original Ranch and adds a little Halloween magic. With a haunting hue and glow-in-the-dark packaging, this twist on the flavor you love is the perfect way to bring some frightful fun to your favorite costume parties and fall festivities this Halloween season." — Stacy Stokes, Vice President of Marketing, Hidden Valley Ranch.

Spooky Ranch is available now exclusively at Walmart with an SRP of $3.97, while supplies last.

To learn more about new innovations and explore recipes from the brand, visit hiddenvalley.com.

About Hidden Valley Ranch
Founded in 1954, Hidden Valley^® Ranch (NYSE: CLX) is the original ranch dressing and America's favorite. * From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B

Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch

Learn more at HiddenValley.com
*Based on IRI unit sales data for L52WE 4/19/26.

Media Contact:
Kelly Thackery
[email protected]

SOURCE Hidden Valley® Ranch