Hidrox 12% Makes the Perfect Addition to Food, Beverages, Cosmetics and Vitamins

CREAGRI's Olive Juice Based Supplement Adds the Benefits of Olive Oil to Consumer Goods

Oct 22, 2010, 18:55 ET from CREAGRI

HAYWARD, Calif., Oct. 22 /PRNewswire/ -- CREAGRI, Inc.® (www.CREAGRI.com), a world leader in providing the highest quality polyphenol antioxidants captured from organic olives, recently unveiled a new hydroxytyrosol formulation specifically developed for inclusion in consumer goods. The new particulate-free formula, HIDROX® 12%, is the latest addition to CREAGRI's® impressive line of natural, organic olive polyphenolic ingredients, which includes HIDROX® Liquid (0.5%), HIDROX® Spray Dry 2%, and HIDROX® 6% freeze dry.

"We have conceived this new organic formulation with the needs of the food, beverage, nutritional supplement and cosmetic industries specifically in mind. It is our intention to provide an immediate, reliable, clean, safe and natural source of polyphenols with the strongest anti-oxidative power yet discovered, and the highest and fastest rate of absorption by the organism," states Dr. Catherine Bitler, CSO and VP, Operations. "We have used ultracentrifugation to remove the particulate-insoluble material from the proprietary olive juice we process to produce HIDROX®. HIDROX® 12% is a very clean and soluble ingredient, compatible with all kinds of products and drinks, including water and juices."

Already used in Europe, Asia and the United States as an organic proprietary food and dietary ingredient, patent-protected HIDROX® contains high concentrations of olive polyphenols, especially hydroxytyrosol, a completely natural compound offering the highest level of free radical protection activity ever reported for any natural antioxidant compound.

HIDROX® is developed using CREAGRI®'s proprietary Integrale™ de-pitting process. "Through a total eco-compatible process which eliminates the unwanted compounds produced in the seeds of olives, the juice of olive pulp is recovered during the milling of olive oil and transformed into a stable, fully organic, polyphenolic-rich and food-safe ingredient" added Dr. Roberto Crea, CEO and President. " HIDROX® formulations are still the only hydroxytyrosol products on the market which are GRAS certified, produced without the use of solvents and tested in several human and animal trials for safety and efficacy."

In addition to skin protection and wellness, CREAGRI® is now targeting the fast growing functional and health beverage and energy drink industries with its HIDROX® 12%.  Its increased product availability and supply is meant to sustain an international expansion for its HIDROX® products which will include both Asia and Europe.

"We attribute the popularity of HIDROX® as a functional ingredient to its soluble nature which makes it highly compatible to add antioxidant characteristics to a broad spectrum of products, including vitamins, foods and beverages, even cosmetics," he comments. "The ease with which HIDROX® can be added to consumer goods makes it an extremely compelling choice for innovative, market leading manufacturers."


HIDROX® is CREAGRI's® trademarked hydroxytyrosol formulation, a powerful polyphenol scientifically recognized for its anti-oxidant properties and efficacy in hearth and joint health. HIDROX® is the only olive polyphenols formulation with GRAS certification meaning that it has been subjected to the most comprehensive set of safety and clinical efficacy tests. HIDROX® is also covered by the largest number of international patents for applications that include hydroxytyrosol and olive polyphenols. It is available in three forms to fulfill different applications: HIDROX® 12%, HIDROX® 6% Total Polyphenols (3% hydroxytyrosol) powder and HIDROX® 0.5% Total Polyphenols liquid.  

For dietary supplement/nutraceutical applications, please contact Susan Coleman of Mantrose-Haeuser Company at (203) 240-3843.

For more information about CREAGRI®, visit www.CREAGRI.com. For media related inquiries, contact Ana Karina Nunez at Christie Communications (805) 962-1347 or anunez@christiecomm.com.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.