High Alpha Innovation Rebrands as Alloy Partners, Strengthening Commitment to Corporate-Startup Collaboration

INDIANAPOLIS, March 17, 2025 /PRNewswire/ -- High Alpha Innovation, a pioneering venture builder and venture firm that partners with corporations to co-create new startups, today announced its rebrand to Alloy Partners. The new name reflects the company's core mission of blending the strengths of established organizations with the agility of startups to build transformational solutions for big, bold challenges.

Founded in 2020, Alloy Partners (formerly High Alpha Innovation) has developed a unique venture thesis and venture building playbook that enables large organizations to drive transformation and achieve tangible growth through new startups.

"The name Alloy perfectly captures what we do," said Elliott Parker, CEO of Alloy Partners. "We take the best of corporations and the best of startups, blending them together so that everybody is better off. Corporations become more resilient and likely to endure, while we're building startups that move faster and achieve bigger outcomes than they would otherwise."

Parker notes that the concept of an alloy—where different metals are held in tension to create something stronger—mirrors the company's approach to startup creation.

"There's an interesting tension in our work," said Parker. "Many in the venture world believe big companies should be disrupted out of existence, while corporate executives often view startups as threats. We take a different approach. We believe both are necessary and valuable. Corporations can operate at a massive scale with high efficiency, while startups can learn and adapt quickly. By creating these new 'alloys' in the form of advantaged startups, everyone wins."

Alloy Partners works with organizations that recognize the limitations of traditional innovation methods. Despite significant investments in innovation activities, many large organizations struggle to achieve meaningful progress. Venture building has the power to bring about impact and transformation, but most companies don't know where to start or if their organization is ready for such initiatives. From developing venture strategies to systematically launching a portfolio of new startups, Alloy Partners enables organizations to co-create startups faster, less expensively and with greater strategic impact. The approach is especially valuable when tackling large, ambiguous problems that require new approaches.

Alloy Partners combines the resources, market access and scale of large organizations with the speed, focus and entrepreneurial talent of startups. This thesis has proven effective in helping organizations reclaim progress and create new pathways for growth. The Alloy Partners portfolio includes over 30 companies and six venture studios started in partnership with leading organizations, including Elanco, Capital One Ventures, Notre Dame and many more. Its portfolio includes leaders in supply chain asset recovery (Amplio), the world's first carbon marketplace for the livestock industry (Athian), a wood waste renewable energy platform (Chuck) and an AI-powered MLR review platform (Revisto).

For more information about Alloy Partners and its venture-building approach, visit alloypartners.com

About Alloy Partners
Alloy Partners (formerly High Alpha Innovation) is a venture builder that co-creates advantaged startups with corporations and entrepreneurs. Alloy Partners works with partners through their journey from defining a venture strategy to systematically conceiving, launching, investing in, and scaling a portfolio of venture-backed startups. Founded in 2020 and headquartered in Indianapolis, the Alloy Partners portfolio includes over 30 companies and six venture studios started in partnership with leading organizations across industries, including Elanco, Capital One, Catalyst by Wellstar, University of Notre Dame and Koch Industries. For more information, visit AlloyPartners.com.

Media Contact:
Zoe Hamilton
PANBlast for Alloy Partners 
[email protected]

SOURCE Alloy Partners