High Liner Foods Appoints Chris Mulder as Senior Vice President Foodservice Sales and Marketing

Former President of Cargill Foodservice North America to lead foodservice division marketing and sales efforts

PORTSMOUTH, NH, May 19, 2015 /PRNewswire/ - High Liner Foods ("Company"), the leading value-added seafood supplier in North America, announced today that Chris Mulder, a seasoned sales and marketing leader with 20 years of foodservice experience, has been appointed Senior Vice President of Foodservice Sales and Marketing in the U.S.

Prior to joining High Liner Foods, Mulder was most recently President of Cargill Foodservice North America, where he has held positions for the past 15 years. Mulder will be responsible for setting the direction for, and leading, all of the Company's sales activity in foodservice with its national chain restaurant accounts, broadline distribution customers, and marketing activities and initiatives.

"Chris brings to the table a track record of sales growth and leadership which is well-suited to lead our U.S. foodservice business," said Peter Brown, President and Chief Operating Officer (USA) of High Liner Foods. "The Company's many acquisitions over the past five years have put us in the position of industry leadership, and we're thrilled to have a leader of Chris' caliber take this combined business to the next level."

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About High Liner Foods

High Liner Foods Incorporated is the leading North American processor and marketer of value-added frozen seafood. High Liner Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and C. Wirthy labels, and are available in most grocery and club stores. The Company also sells branded products to restaurants and institutions under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel, Samband of Iceland and American Pride Seafood labels and is a major supplier of private label value-added frozen seafood products to North American food retailers and foodservice distributors.  High Liner Foods is a publicly traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.

SOURCE High Liner Foods Incorporated