High Liner Foods Introduces New Product Line: Simply Sauce Seafood Bites

New product line for the K-12 market helps schools provide fun, delicious and versatile seafood menu options

PORTSMOUTH, NH, Sept. 23, 2015 /PRNewswire/ - High Liner Foods, the leading value-added frozen seafood supplier in North America, has introduced Simply Sauce Seafood Bites, a new line of products that will add bite-sized fun and bold flavors to K-12 lunch menus.

Simply Sauce Seafood Bites make it easy for school's to offer students a variety of fun and delicious menu options that meet the USDA's requirements for whole grains. These bite-sized portions of whole-grain, crunchy, breaded seafood are available in three popular species: salmon, pollock and shrimp. 

Each case of Simply Sauce Seafood Bites comes with Sweet Asian Sauce, a tasty combination of soy, chili pepper, garlic and spices that combines with the seafood bites to create an irresistible sweet-heat taste combination. There are three great ways schools can serve the seafood bites with the sauce: tossed together, added to the seafood bites on the serving line, or served as a dipping sauce on the side. 

The bites are also available without the sauce to give foodservice operators the flexibility to use their own sauces and offer the seafood bites any way they want. Even when served without a sauce, these crunchy seafood bites pack a flavorful punch all on their own, plus they are an ideal menu option for students on the go.

"Simply Sauce Seafood Bites are positioned to satisfy school directors' need to offer students healthy choices and students' demand for great tasting and fun lunch options," said Jim LaBelle, Foodservice Vice-President of Marketing for High Liner Foods. "Our bite-sized seafood options, served with or without sauces, are aligned with today's trend towards more à la carte and grab 'n go lunch alternatives."  

Originally launched at the School Nutrition Association's Annual National Conference in July, this new product release comes on the heels of High Liner Foods launching its Thank Goodness It's Fish Friday (TGIFF) campaign in early 2015. TGIFF is designed to promote awareness of the health and sustainability benefits of eating seafood and encourages foodservice operators to menu seafood on Fridays, making it easy for students to incorporate seafood into their weekly diet. With Simply Sauce Seafood Bites, K-12 foodservice operators now have a fun and flexible way to menu seafood to students, particularly salmon. Salmon contains omega-3's, which according to the American Heart Association have been shown to benefit heart health.

For more information about Simply Sauce Seafood Bites and serving suggestions, please visit http://www.highlinerfs.com/products/new-products/simply-sauce/. For more information on the TGIFF movement or to become involved, please visit: http://TGIFF.org

About High Liner Foods
High Liner Foods Incorporated is the leading North American processor and marketer of value-added frozen seafood. High Liner Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy, Mirabel, Sea Cuisine and C. Wirthy labels, and are available in most grocery and club stores. The Company also sells branded products to restaurants and institutions under the High Liner, Icelandic Seafood, FPI, Viking, Mirabel, Samband of Iceland and American Pride Seafood labels and is a major supplier of private label value-added frozen seafood products to North American food retailers and foodservice distributors.  High Liner Foods is a publicly-traded Canadian company, trading under the symbol HLF on the Toronto Stock Exchange.

SOURCE High Liner Foods Incorporated