VERNON HILLS, Ill., May 9, 2012 /PRNewswire/ -- After many years of negotiation, High Sierra Sport Company, a manufacturer of innovative bags and adventure travel luggage, is pleased to announce the company has acquired the domain name HighSierra.com.
"We are excited about the purchase of HighSierra.com. The shortened URL HighSierra.com will make it easier for our customers to locate and contact us more quickly," said Hank Bernbaum, president of High Sierra.
Consumers can now bookmark HighSierra.com for easy access to High Sierra's latest products and company information. The launch of the new web site for High Sierra went live on May 2, 2012. It is part of the company's ongoing efforts to enhance the quality and availability of High Sierra products to consumers worldwide.
The previous owners of the old HighSierra.com web site have requested that all traffic be relocated to a new address: TahoeHighSierra.com. High Sierra has agreed to redirect previous customers, who relied on the original High Sierra web site, for a period of two years. Financial terms and details of the transaction are not disclosed.
"In an effort to identify with our customers and anticipate their product needs, we know HighSierra.com is a great place to start," said Bryan Kinsley, chief operations officer for High Sierra. "The shortened web site is how many of our current customers recognize our brand."
High Sierra's web sites, HSSC.com, HighSierraSport.com, and HighSierra.com boast a modern, colorful design. The site(s) is divided into six sections: All Products, Help Me Find a Bag, Find a Retailer, In the News, Community, and U.S. Ski Team. Each page provides detailed information and offers resources for High Sierra consumers. Other functions of the web site include Caring for Your Pack, Product Demos and more for High Sierra consumers.
High Sierra is one of the premier manufacturers of innovative bag and adventure luggage. The company's products appeal to the active lifestyle and outdoor consumers. High Sierra was founded over 33 years ago and has grown to be the tenth largest outdoor company in the United States.
For more information on High Sierra, please call 1 (800) 323-9590 or visit www.highsierra.com.
About High Sierra Sport Company:
High Sierra Sport Company, specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.
The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra's memberships include the Outdoor Industry Association (OIA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).
For more information, please call (800) 323-9590 or visit www.highsierra.com.
High Sierra Sport Company
SOURCE Stella Peterson