High Start Group Organizes FutureM Panel Discussion 'The Road to Product Strategy 2.0: Marketing's Leadership for User, Social, and Viral Methodologies'

Panel moderated by Janet Muto of High Start Group; Panelists Include: Andrew Burton of LogMeIn, Brian Harrold of Communispace, Alo Mukerji of Compete, Derek Peplau of Mzinga and Katie Rae of Project 11 Ventures

Oct 05, 2010, 08:47 ET from High Start Group

BOSTON, Oct. 5 /PRNewswire/ -- High Start Group, a consulting firm that specializes in product strategy for online and mobile services that target SMBs or consumers, invites marketers, product marketers, product managers, and product strategists to attend a FutureM panel on Product Strategy 2.0.  The panel, "The Road to Product Strategy 2.0: Marketing's Leadership for User, Social and Viral Methodologies," takes place on Thursday, October 7, 2010 at 10:00am at the Microsoft NERD Center, Cambridge, Mass.   Registration and networking will open at 9:30am.  There is no charge for attendance; those interested in attending can register here.

According to Kiki Mills, president of MITX and FutureM committee member, "High Start Group's session on the evolution of the product strategy process – one that looks beyond product development to include information and perspectives from various constituencies – demonstrates the expansive world of marketing.  A world where marketing itself starts early in the product development process and extends far beyond product introduction."

"Product strategy, and subsequently product development, can no longer be an isolated process," said Janet Muto, co-founder and managing partner, High Start Group.  "Instead, companies need to develop products and services after gathering, analyzing and assessing external information from a variety of sources and through a variety of channels.  We'll be exploring how to do this with some of the most thoughtful and strategic product marketing minds today."

The panel includes:

  • Moderator Janet Muto, managing partner and co-founder of High Start Group;  and panelists:
  • Andrew Burton, vice president of access and management at LogMeIn;
  • Brian Harrold, chief product officer, Communispace;
  • Alo Mukerji, managing director, product strategy at Compete;
  • Derek Peplau, director of product at Mzinga; and
  • Katie Rae, managing director with Project 11 Ventures.

About FutureM

FutureM (www.futurem.org) is a first-ever multi-location event experience throughout greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Over the course of five days from October 4-8, 2010, more than 35 events and activities will take place to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure.  Follow FutureM on Twitter at @FutureMBoston and on Facebook at facebook.com/FutureMBoston.

About High Start Group

High Start Group specializes in product strategy for online and mobile services that target SMBs or consumers. HSG is a hands-on consulting firm that provides real world expertise in defining, validating, and building software products, focused on delivering high impact in the market. The group is comprised of entrepreneurs and executives with outstanding track records of driving results. HSG has been hired by fortune 500 companies as well as leading venture backed startups, including:   AT&T, Constant Contact, Brightcove, BzzAgent, Vlingo, Where.com, envIO Networks, Vivox, and others. 

SOURCE High Start Group