Highsnobiety Appoints Melissa Goidel As New Board Member

NEW YORK, July 16, 2018 /PRNewswire/ -- Highsnobiety, a global fashion and lifestyle media company, today welcomes Melissa Goidel to its Board of Directors. 

Goidel is a 30-year media veteran who most recently ran top-line for Refinery29 where she oversaw the monetization and commercial management of the entire company's business. Her efforts contributed to powerful growth over her four and a half years at the media brand, driving the company's valuation from $25M to $500M, bolstering company revenue by 10x, and building eight marketing and monetization-focused departments within the media company, including R29's commercial creative services and consumer insights practice.

As the newest Highsnobiety Board Member, Goidel will support the company's rapid growth and emerging position as a defining media brand for the next generation of tastemakers, trendsetters and style-conscious young men. She is joining as an advisor and investor, and will instruct on brand marketing, client partnership strategy and new-business ventures in order to drive company growth, revenue and talent.

"Melissa's vast accomplishments within the media industry – specifically tied to digitally native vertical brands – have proved invaluable to the businesses she's collaborated with and also inspired us to reach new heights," says David Fischer, founder of Highsnobiety. "Her rounded leadership experience in the content, editorial and marketing space across lifestyle and consumer categories makes her extremely well suited to galvanize Highsnobiety to diversify, innovate and explore new brand and product offerings, which further provides a strong base for diversifying overall revenue into direct to consumer and experiential revenues."

"Highsnobiety has all the key ingredients needed for a powerful, impactful and modern media brand," says Melissa Goidel. "The brand has a differentiated and well-articulated value proposition, a relentless focus on consumers, a credible voice with partners and influencers, and a diversely talented, global team who reflect the values seen in the content and experiences they create each day. I am honored to be joining the team to help Highsnobiety reach its fullest potential."

Since 2014, the company has expanded its business by a factor of 7x, increased employee count from 15 to over 100 across its offices in New York, London, Berlin and Tokyo, and posted triple digit top-line growth year-over-year. The media brand continues to push the needle as a new kind of media platform, investing in new technology and digital media that enables the editorial team to dig deeper into niche verticals, and capture more extensive data and analytics. Along with its focus on curated editorial and long form video, the team has been exploring product development and new brand extensions, including a global events series, commerce partnerships and experiential activations. The company also continues to grow its in-house content production agency, Highsnobiety+, working with brands to help them reach new segments of consumers.

About Highsnobiety
Highsnobiety is the insiders' destination for emerging trends in fashion, culture and lifestyle. The sneaker passion blog turned lifestyle media brand now attracts upwards of 9 million unique visitors monthly. Highsnobiety's publishing model, which incorporates a full-service content agency, is quickly changing the face of modern media. 

Over the past decade, Highsnobiety has emerged as a highly influential media company among young, educated and affluent readers, namely for its ability to detect and induce emerging trends across fashion, sneakers, music, art and style. Highsnobiety's print and digital reporting is widely recognized for having spurred the growth of streetwear and later, for helping to close the gap between high fashion and street style. Due to its niche voice and its consistency in providing highly curated and original content, Highsnobiety has grown a fiercely loyal and global readership and social following. 

Today, the global media brand has grown across Berlin, New York and London, along with presences in Hong Kong, LA, Montreal and Tokyo. This comes on the heels of the company's recent funding announcement with Felix Capital, which facilitates its continued expansion into new territories and entities.

SOURCE Highsnobiety