hike Gifts USD $100k Worth of Apple Products to Celebrate App Store's 50B App Countdown

May 10, 2013, 15:13 ET from Hike Ltd

NEW DELHI, May 10, 2013 /PRNewswire/ --

Hike, a new, fast growing messaging app backed by BSB (Bharti SoftBank) has announced that it will give away USD $100,000 worth of Apple products to the winner, if the 50 billionth iOS app downloaded is hike. This is in addition to the original prize announced by Apple of an App Store gift card worth USD $10,000.

Additionally, hike users stand a chance to win too. An existing hike user who successfully invites the lucky winner via SMS, will get to split the prize equally with the winner. If the winner downloaded the app directly, then he or she wins the entire prize.

Kavin Bharti Mittal, Head of Strategy & Product, BSB, states, "We're huge fans of Apple and its products and always strive to follow similar design principles at hike. When we heard about Apple's 50 billionth app countdown, the first thought that came to our mind was that we would love to make this a moment that no Apple Fan would ever forget."

hike is a messaging app and one of the world's fastest growing mobile app startups, with its user base growing to 5 million users in 4 months post-launch. hike recently launched a big update called hike 2.0. The update brings with it Status Updates with Moods that lets users post updates about what they're up to or what they are thinking in real-time to their select 'Circle of Friends'.

hike is available globally on iOS, Android, Windows Phone, S40. The company also recently launched hike for Blackberry beta.

Hike Limited specifically disclaims any association with Apple Inc. in connection with this offer and this offer does not imply endorsement of this offer by Apple Inc.

Blog post: http://hike.in/blog/awesome/celebrating-apples-50-billionth-app-download-milestone/

Media Kit: http://bit.ly/hikemediakit

Note to the Editor:
To download the app, please visit:
Twitter: @hikeapp
Facebook: fb.com/hikeapp

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Karan Chadha,