Hikvision USA and VoloForce Announce Development of Industry-First Retail Brand Surveillance Software

Mar 31, 2014, 09:00 ET from Hikvision

CITY OF INDUSTRY, Calif., March 31, 2014 /PRNewswire/ -- Hikvision USA, a global leader in video surveillance products and solutions, announced today that it is partnering with VoloForce to develop an industry-first retail brand surveillance software.

Video has traditionally been used for loss prevention in retail; however, the amount of money lost through shrinkage in retail is nothing compared to the amount of money lost when consumers walk out of a store without purchasing due to failed in-store execution.

Real Cadence by VoloForce provides assistance with scheduled and automatic tasks strategic to a company's global brand execution through employee actions. Real Cadence enables retail brand owners to see their checklists and brand processes come to life through its app-based software. 

"We needed a global partner that not only provided hardware but also provided an effective, reliable solution for our retail customers," said Paul Zsebedics, CEO of VoloForce. "Hikvision is that partner, providing us with a full line of end-to-end video solutions that is not only cost-effective for our customers, but that also reduces significant cost in installations through a best-in-class NVR with a built-in POE switch."

"The value of our work relies on how beneficial our products are for our customers," says Jeffrey He, Hikvision USA president. "Our technology partnership with VoloForce enhances our capabilities for helping the retail market segment succeed. While Hikvision video surveillance products have been proven to be best-in-class in a variety of demanding environments, retail continues to be one of the main verticals we focus on."

With the integration of Hikvision's line of IP cameras and embedded recording solutions, VoloForce gives management insight into individual retail locations by mapping video to zones and sections that allow brand owners to not only to see how their brand strategy is being executed, but to also see when it was executed. Real Cadence helps organizations elevate their brands while significantly reducing cost by eliminating the need for regional managers to drive from location to location.

Visit Hikvision at ISC West event in Las Vegas, NV from April 2-4 at booth # 13074.

About Real Cadence

Real Cadence, powered by VoloForce, solves the fundamental problem of brand disharmony by providing brand coordinators with an easy way to ensure that all retail actions are being performed in a timely manner. With Real Cadence, brand coordinators and higher-level managers can ensure that all actions are being performed to high-quality standards without leaving their offices. Make sure windows are smudge-free? Easy. Make sure the shelves are stocked and tidy? No problem. Make sure all your retail managers know what needs to be done and when? Never so simple. Real Cadence technology keeps everyone marching in step. For more information about VoloForce, visit www.voloforce.com.

About Hikvision

Hikvision is the world's largest supplier of video surveillance products and solutions. The company specializes in innovative video surveillance technology, as well as designing and manufacturing a full-line of innovative CCTV and video surveillance products.  Since its inception in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry. Hikvision possesses the world's largest R&D team and state-of-art manufacturing facilities; both allow Hikvision's customers the benefit of world-class products that are designed with cutting-edge technology. As a further commitment to its customers, Hikvision annually reinvests 7% of its revenue into R&D for continued product innovation and improvement. Hikvision has global operations with regional offices in the United States, the Netherlands, Italy, UK, Singapore, Australia, Brazil, South Africa and Dubai, joint ventures in India and Russia, maintenance center in Hong Kong and over 30,000 partners all over the world to achieve a truly global success. Hikvision USA is a subsidiary of Hikvision Digital Technology Co., Ltd. For more information, visit www.hikvision.com.

SOURCE Hikvision