Hill's® Ideal Balance™ Launches Treats Featuring Natural Ingredients

Jul 23, 2013, 15:30 ET from Hill's Pet Nutrition

High-Quality Grain-Free Treats Made in U.S. Available in Natural Pet Food Aisles

TOPEKA, Kan., July 23, 2013 /PRNewswire-USNewswire/ -- Hill's Pet Nutrition is unveiling Hill's Ideal Balance treats for dogs and cats crafted from natural ingredients. Seven new varieties of grain-free Ideal Balance treats will feature quality natural ingredients like chicken, tuna, lamb, duck, beef, apricots, carrots and other fruits and vegetables.

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"We are excited to incorporate treats into the Hill's Ideal Balance brand following the successful launch of the new line in February," said Hill's U.S. President Kostas Kontopanos. "Our team of pet nutritionists has carefully selected high-quality ingredients to create great tasting treats that pet parents can feel good about."

The new Ideal Balance treats are natural and grain-free, with no corn, wheat, soy, or artificial preservatives, colors or flavors. The new treats for cats and dogs, which feature real meat and fresh, wholesome ingredients, are available in the following varieties:

  • Oven-Baked Naturals with Chicken & Apples
  • Oven-Baked Naturals with Lamb & Apricots
  • Oven-Baked Naturals with Turkey & Cranberries
  • Soft-Baked Naturals with Beef & Sweet Potatoes
  • Soft-Baked Naturals with Chicken & Carrots
  • Soft-Baked Naturals with Duck & Pumpkin
  • Crunchy Naturals with Real Tuna

"The addition of treats to the Ideal Balance line aligns with our commitment to consumer feedback and input on ingredient preferences," said Kontopanos. "Now, pet parents can give their pets natural treats with the peace of mind that they are backed by Hill's commitment to safety and quality. Ideal Balance treats are made in the United States, and our ingredients, formulas, products and procedures meet stringent safety and quality standards."

More than 60 years of investment in nutrition technology, combined with the expertise of more than 150 veterinarians, pet nutritionists, food scientists and engineers and state-of-the-art research facilities, enables Hill's Pet Nutrition to deliver high-quality nutrition that exceeds industry standards.

The treats will be available in specialty pet stores in August. For more information, pet owners can visit Hill's website.

About Hill's Pet Nutrition
Hill's Pet Nutrition, Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, Hill's® Science Diet® and the new Hill's® Ideal Balance™ brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. For more information about Hill's Pet Nutrition, Inc., and Hill's Evidence-Based Clinical Nutrition™ visit HillsPet.com, or visit us on Facebook, keywords "Hill's Pet Nutrition."

Contact: Edisa Chacin
(785) 368-5900

SOURCE Hill's Pet Nutrition