BEIJING, June 10 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, comments on the carbonated beverage market challenges and opportunities.
In recent years, as consumer awareness towards health grew, juice and tea drinks have enjoyed fast-growing market trends, while the carbonated beverage market is shrinking. Himfr analyzes that Coca-Cola's carbonated beverages sold in North America decreased 3% year-on-year, but the sales of non-carbonated beverages grew 5%.
Himfr points that carbonated beverages were born in the United States, and in a short time had achieved brilliant results, but now the market is in a weak state. It is gradually being caught up or surpassed by other drinks. In Japan, a green tea-based beverage without sugar is constantly expanding; while in the United States, high-level fruit drinks are prevalent; and in South Korea the rapid growth of non-carbonated drinks like tea drinks have gradually become mainstream in the market. Faces the shrinking market situation, the two main carbonated beverage giants have begun to look for another way out, one after another to develop new tastes.
Himfr points out that the carbonated beverage industry is experiencing unprecedented difficulties, and to reverse the consumer propensity is very difficult, while the best method is to change their own paths. On the one hand, enterprises have continuously developed low-calorie, low-sugar carbonated drinks; On the other hand, beverage companies look to develop other beverages, which not only enriches the product line, but also increases profit points.
In addition, although the carbonated beverage market is in a declining trend, we should still see its great power. First, the carbonated drinks market share has dropped, but its performance remains commendable. In the annual output of China's soft drinks, carbonated drinks are in second place, behind drinking water; and in Taiwan, second only to tea drinks. these rankings are visually displayed great capacity carbonated beverage market.
From the consumer market analysis, carbonated beverage consumption concentrated on the 16-25 age group. This group of youth pursues fashion, and is less concerned with nutrition and healthy ideals, so this part of the consumer groups will not be largely lost, resulting in the carbonated drinks consumer market remaining solid.
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