BEIJING, June 9 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, comments on China's domestic shoe enterprises and their problems.
With recent shoe exports facing increasing difficulties, Himfr summarizes the problems being faced by China's domestic shoe enterprises as such:
1. Cost Pressures Rising
As the main shoe market is overseas, the major shoe production bases are in the coastal provinces and developed cities of China. However, such coastal provinces and cities in recent years have seen extreme real estate development, land scarcity, increased employment and advertising costs and other problems brought on by the plight of regional development.
2. Product Mix Imbalances; Lack of Independent Innovation
Products lack differentiation. Too many imitations are on the market, and it has no development capacity, which leads to the almost identical production of products in terms of style, material, grades and goals, and most are concentrated on low-grade shoe production, resulting in a seriously low-end product surplus.
3. Shoes Mainly For Foreign Markets
Since most shoes are mainly for foreign markets, domestic enterprises provide shoes processing and OEM service or explore overseas trade. While with the financial crisis, some foreign countries put forward anti-dumping policies that caused export-oriented shoes enterprises to make a loss.
Faced with such difficulties, Himfr suggests the following:
-- Strengthen Creative R&D Design
Use the shoe style, technology and raw materials to enhance the shoes' quality and grade. In addition to strengthening the advantages of raw accessories, creativity and design promotion are the key aspects. Creativity is the key, while the design is competitive.
-- Increase Branding and Development
The shoe company's technology patents should not be overlooked, and should only develop their own production capabilities and a number of practical patents, allowing the majority of enterprises to be distinguished from the homogeneous competition. When creating a brand, companies should focus on the network brand.
-- Strengthen the Domestic Market
By strengthening the domestic market, companies can break the export- oriented shackles. But to do so also means companies need to study the Chinese market, research consumers, build brand awareness and carry out marketing promotions, etc.
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