BEIJING, June 25 /PRNewswire-Asia/ -- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, forecasts trends in China's consumer home appliance market.
Home appliance consumption will grow strong in 2010.
In 2010, the three white household products: refrigerators, washing machines, and air-conditioners will grow in retail volume by 16.9%, reaching 179.5 billion yuan, of which refrigerators account for 67 billion yuan, washing machines for 40 billion yuan, and domestic air conditioners at 72 billion yuan. The cause of growth in the consumer home appliance network seems to be on account of the fast development of economic rebound in China. New technology in home appliances also seems to be up and coming and is due to permeate the market.
Although the 2010 global economic situation still remains uncertain, China is seeing its largest home appliance industry growth momentum for a long time due to national policy in stimulating domestic demand.
New technologies and brands lead the future in home appliances. Consumers always look forward to newer and more exotic products, and good brands will often seize on that consumer demand, guiding market trends and stimulating consumption, this is actually a mutual influence process. On the global stage China's appliances must control the industry's core technology in order to compete abroad.
Low-carbon, energy-saving and environmentally-sound products are a general trend. This trend in household appliances is a self-evident development. Energy-saving technology has now become an obstacle in entering foreign markets. China's home appliance industry is one in which enterprises are hugely interested and invested in global competition. Keeping current with international trends promoting technological and environmental progress is important for the survival of Chinese brands on the International market. On the other hand, investing in power conservation is in the best interests of the home appliance industry on the domestic market, as energy-saving is quickly becoming a domestic requirement for many household appliances in China.
The online shopping market for home appliances is also registering big growth due to the allure of high-quality products at reasonable prices. Online shopping is the future development of the electronics industry and has already formed an important channel as a complimentary part of the retail side of home appliances. However, the lack of business models to meet market demand is the key bottleneck constraining online shopping's rapid development.
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