HIMIAO Unveils BhairCx3™ Shine Factor ---- A Breakthrough in Feline Fur Care

XI'AN, China, Feb. 18, 2025 /PRNewswire/ -- The number of cat owners has surged dramatically in recent years. According to the 2025 White Paper on China's Pet Industry, the number of pet cats in China surpassed 71.53 million in 2024, accounting for 57.6% of all pet-owning households. However, as cat ownership grows, many owners are increasingly troubled by common coat issues such as dryness, excessive shedding, and dull fur. These problems not only affect their feline companion's appearance but also may indicate underlying skin health concerns. Scientifically addressing and understanding  coat care has become a top priority for pet owners.

In response to these challenges, HIMIAO has acquired cutting-edge technology from PNB Corporation (USA) and introduces its exclusive BhairCx3™ Shine Factor, setting a new standard in feline coat care. This breakthrough innovation brings a game-changing approach to cat owners .

What Makes BhairCx3™ the Ultimate Fur Solution?

BhairCx3™ Shine Factor is an advanced bio-active complex formulated with a unique blend of Centella Asiatica extract, Turmeric, and Brewer's Yeast Postbiotics. Backed by rigorous scientific studies, this formula dramatically enhances fur shine, softness, and resilience. Beyond enhancing beauty, BhairCx3™ also supports cognitive function, reduces anxiety, and strengthens immunity, ensuring that cats appear radiant and thrive in health and vitality.

Centella Asiatica Extract – Sourced from the pristine Rocky Mountains, this high-purity Asiaticoside-rich extract is proven to accelerate skin regeneration, reduce inflammation, and create a strong foundation for optimal fur growth.

Turmeric Bioactives – Known for its anti-inflammatory and antioxidant properties, turmeric helps regulate follicle microcirculation, minimizing breakage and excessive shedding, while promoting healthy coat regeneration from the root.

Brewer's Yeast Postbiotics – Packed with essential amino acids and B vitamins, this potent ingredient enhances immune resilience and optimizes skin microbiome balance.

Beyond its remarkable benefits for feline coat health, BhairCx3™ Shine Factor has passed rigorous SGS international safety certification, guaranteeing it is 100% free from hormones and irritants, making it safe even for cats with sensitive skin.

Through a strategic, high-value acquisition, HIMIAO has secured the global exclusive rights to BhairCx3™, reinforcing its leadership in pet technology. This milestone not only marks a breakthrough in feline coat care but also solidifies HIMIAO's commitment to pioneering innovation in the pet industry.

Technology-Driven Fur Care Powered by Visionary Innovation

As an innovative bioactive complex designed specifically for feline coat health, BhairCx3™ has already received permanent trademark registration in the United States, with the official technology transfer process underway.

Additionally, HIMIAO is spearheading patent applications in China for its proprietary tri-active formula, leveraging the synergy of Rocky Mountain Centella Asiatica extract, Brewer's Yeast, and Turmeric. The expected approval of these patents within the next six months will further cement HIMIAO's status as a trailblazer in pet nutrition science.

Since its inception in June 2017, HIMIAO has been committed to premium-quality feline nutrition. The upcoming next generation of HIMIAO cat food, powered by BhairCx3™ technology, will seamlessly integrate patented formulations with superior natural ingredients, delivering a comprehensive, inside-out approach to feline nutrition and fur care. Pet owners can soon experience this nutrient-rich beauty booster through HIMIAO's multi-channel retail presence, available both online and offline.

At the forefront of feline health innovation, HIMIAO, as a rising force in nutrition science, is redefining pet nutrition with a bold vision—to become the global leader in feline nutritional science. Going beyond coat care, HIMIAO, alongside its sub-brand ALSKADE, is actively exploring areas such as coat management, gut microbiome balance, urinary tract health, bone development, and weight management, employing a scientific, data-driven approach to holistic feline well-being. Collaborating with leading universities, globally recognized animal research institutions, and top-tier veterinary scientists, HIMIAO is dedicated to developing clinically validated nutritional solutions that deliver real results.

Looking ahead, HIMIAO will continue to expand its global strategic footprint, leveraging proprietary patents as a catalyst for innovation. The company is poised to introduce smarter, scientifically advanced pet wellness solutions, showcasing China's leadership in pet technology on the global stage.

SOURCE HIMIAO