HipLogiq Debuts Spanish Version of Twitter Marketing Software

New Tool Helps Businesses Engage with Spanish-Speaking Customers

Mar 11, 2014, 08:00 ET from HipLogiq

DALLAS, March 11, 2014 /PRNewswire/ -- HipLogiq announces the release of a Spanish version of SocialCompass, its patented social media marketing application. SocialCompass is the tool that businesses use to tap into Twitter and find potential customers at the exact time they are looking for a product or service. Now the software will allow businesses to do the same thing in Spanish.

Potential customers use Twitter all the time looking for advice and discounts. For example, when they want a deal on an airline ticket or something to sweeten the pot to help choose a resort – if they tweet about it, they might receive an offer. Using the Spanish version of SocialCompass, Mexican airlines and travel agencies have a powerful tool with a proven return to find those tweets and respond directly in Spanish with an incentive to convert the consumer into a customer.

Bi-continental marketer Jorge Cadena, president of SmartMarketing, spends at least half of his time with clientele in Latin America. His travel clients are eager to find new customers looking for deals on trips to Mexico or Latin America. "SocialCompass finds people who are looking for a product in real time," says Cadena. "If I place an ad for a client, I don't know who is going to see the ad or who is going to buy the product. With SocialCompass, I know exactly who is looking for my client's product. Then my client can interact directly with the customer and provide an offer immediately."

"At a time when Twitter is hoping to expand and engage its base, our software gives people worldwide another reason to increase their activity on the microblogging site," says Jason Dove, HipLogiq VP of sales. "Studies tell us that Hispanic consumers, one of the largest growing demographics, are highly influential on social media. SocialCompass' new Spanish version offers companies a new tool to address that growth and reach out to engage the Hispanic community – both in and outside of the US."

About HipLogiq

HipLogiq began in October 2012 as Social Compass, an enterprise solution for social media marketing, now with a white label solution for companies and agencies that want to brand the tool. Co-founders Lindsey Madison, Adam Root and Bernard Perrine designed the patented technology to help companies target and engage customers over social media in a meaningful, results-driven way.

SocialCentiv – launched in March 2013 – works similarly for small to medium businesses, but with a web-based, do-it-yourself solution. During the design of SocialCentiv, leadership decided it was time to evolve the company into an idea factory that produces the most innovative, successful applications in their market space. As a result, HipLogiq also launched in March 2013 and has received $12M in two rounds of funding since May. For more information, go to www.hiplogiq.com or visit them on Facebook or Twitter.