Hisense Selects Trident's Connected DTV Solution for New Connected TVs Targeting the Japanese Market

Trident's HiDTV Pro-SA1 Delivers the Standards Support, Picture Quality, Connectivity and Price Point for Next Generation Digital Televisions

Mar 24, 2011, 08:00 ET from Trident Microsystems, Inc.

SUNNYVALE, Calif., March 24, 2011 /PRNewswire/ -- Trident Microsystems, Inc. (Nasdaq: TRID), a leading provider of set-top box and TV semiconductor solutions, today announced that its HiDTV Pro-SA1 system-on-a-chip (SoC) has been designed into Hisense's newest line of affordable and feature rich Connected TVs for the Japanese market.  Representing the first Hisense-branded TV to be sold in Japan, the new Hisense Connected TVs take advantage of Trident's low cost, exceptional picture quality, internet-ready platform, and support for the Japanese ARIB digital TV (DTV) standard.

"Trident is honored to power Hisense TVs with a system-on-a-chip that brings superior picture quality and internet connectivity to price competitive TVs," said Philippe Geyres, CEO of Trident.  "We are pleased to support Hisense in the demanding Japanese market."

"By partnering with Trident, we can essentially support any DTV standard in the market and grow our business by delivering the best products at very cost competitive price points," said Jianchun Zhang, Multimedia R&D Center VGM at Hisense Electric Co., Ltd.  "In addition, we found that the HiDTV Pro-SA1 not only excels in picture quality and connectivity, but also delivers outstanding audio that will enhance the overall consumer TV viewing experience of our customers."

About the HiDTV Pro-SA1

The HiDTV PRO-SA1 SoC includes all key functions needed for both high-quality digital and analog TV broadcasting with minimal external components -  delivering a very competitive cost-performance BOM.  The HiDTV PRO-SA1 has integrated two MIPS32® microprocessors running at 350MHz, a programmable transport stream de-multiplexer and a high-performance 2D graphics engine.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, is a leading force in the digital home entertainment market, delivering an extensive range of platform solutions that enhance the consumer experience in the Connected Home.  As one of the top-three semiconductor providers to both the TV and set-top box markets, Trident's solutions can be found in the products of leading OEMs and channel partners worldwide.  The company's extensive IP portfolio of more than 2,000 patents has been driving key innovations in image quality, 3D TV, low power consumption, and 45nm designs. For further information about Trident and its products, please consult the Company's web site: www.tridentmicro.com.

Forward-Looking Information

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. These forward-looking statements include, but are not limited to, statements about the adoption of Trident's HiDTV Pro-SA1 by Hisense for the Japanese market. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and there are important factors that could cause Trident's actual results to differ materially from those in the forward looking statements. These risks include, without limitation, that customers may not realize improved time to market; that not all support issues may be fully addressed or that other suppliers may provide similar solutions at more competitive prices. The forward-looking statements included in this press release are made only as of the date of this press release; Trident does not undertake any obligation to publicly revise or update any such forward-looking statement to reflect events or circumstances that may arise after the statement was made. Investors are cautioned not to place undue reliance on forward-looking statements. Additional information concerning factors that could cause results to differ can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recently filed Reports on Form 8-K, Form 10-K and Form 10-Q, which are available at http://www.sec.gov.

NOTE: Trident, Trident logo and HiDTV Pro-SA1 are either trademarks or registered trademarks of Trident Microsystems in the United States and /or other countries.  All other trademarks are properties of their respective owners.

SOURCE Trident Microsystems, Inc.