LOS ANGELES, Jan. 12 /PRNewswire/ -- In an effort to measure the size and strength of the growing Hispanic public relations industry, the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog announced today the launch of a four-month national Hispanic PR Census initiative.
The Hispanic PR Census seeks to count every marketing professional – Latino and non-Latino alike – who spends at least 30% of their time in U.S. Hispanic public relations and/or social marketing work in the U.S. and/or Puerto Rico. The online form, which can be accessed directly at https://is-nri.com/take?i=157582&h=ZbUW12BcjSD0jkctkn0jfw, consists of 10 simple questions that be filled out in two minutes.
"The Hispanic PR Census count will provide our industry with much needed intelligence and a mechanism for measuring our strength and successes in this year and the years to come," said Manny Ruiz, co-publisher of The Hispanic PR Blog and a co-organizer of the historic Hispanic PR & Social Marketing Conference, May 10-12 in Dallas. Ruiz co-founded Hispanic PR Wire, a PR Newswire company. (Register for the conference here).
"The number of Hispanic public relations practitioners has grown in the past decade in all corners of the country," said HPRA president Lourdes Rodriguez. "This is the first national census to be conducted that will quantify the size of the industry, encompassing those in the corporate, agency, non-profit and governmental sectors. We strongly urge all in these areas to stand up and be counted in this census in a collaborative effort to further diversify the industry and strengthen its multicultural presence."
In order to ensure maximum participation in the national initiative, an aggressive grassroots PR and social marketing campaign will be conducted over the next four months, concluding April 30. The full results of the Hispanic PR Census will be officially unveiled at the opening reception of the Hispanic PR & Social Marketing Conference and a national announcement will be made disclosing the results.
About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.
About the Hispanic PR Blog
Founded by Multicultural PR veterans Manny Ruiz, founder of Hispanic PR Wire and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog (HispanicPRBlog.com) is the marketing industry's premier source for news and views related to Hispanic PR and social marketing. In addition to the web site, the blog features a once daily E-newsletter that has links to feature columns, breaking news, white papers and job postings not routinely found elsewhere. Email subscribers get special perks for being subscribers to the daily E-newsletter version of the blog. The Hispanic PR Blog is also the organizing company behind the annual Hispanic PR & Social Marketing Conference which in 2010 is taking place in Dallas, May 10-12, 2010.
SOURCE Hispanic Public Relations Association