H&M and Mia Regan Co-Design the Perfect Wardrobe for Summer Vacations

NEW YORK, July 17, 2025 /PRNewswire/ -- H&M embarked on a creative journey with Mia Regan to co-design a wardrobe for vacations and fun times this summer. The British model and content creator approaches fashion, beauty, music and nature in a unique way, and brought everything from her own hand-drawn illustrations and instinctive style to design the capsule collection. The H&M x Mia Regan co-creation will be available at hm.com beginning July 17th.

"I've built my dream summer wardrobe for the H&M customer, drawing inspiration from my travels to bohemian Ibiza, dancing at British festivals, retro movies, and sun-soaked European holidays with friends. Some of the illustrations in this collection come directly from my own film photos – those that have followed me for a while know that I love photography!" says Mia Regan. 

As a longtime friend and collaborator, Mia's collection with H&M came naturally. She was involved in every step of the design process. From first concepts to final fittings, Mia shared mood boards, silhouette ideas, design details and color palettes along the way. With illustrations based on her trips around the world, these personal touches not only highlight Mia's creativity, but also make the collaboration feel more special.

The collection includes a range of slip dresses, knit separates, cargo trousers, capris, shorts, skirts, swimwear and tops. Accessories include slouchy bags, a rope belt and printed scarves in a color palette of sunny yellow, earthy tones and silver. There are asymmetric shapes and utilitarian references with playful details that reflect Mia's favorite wardrobe pieces.

Key pieces include a yellow bias-cut slip dress with a crisscross back, a silver lurex knitted set, a pair of capris with asymmetric cargo pockets and utilitarian details, and a taupe sleeves maxi-dress with tie-up sides and an illustrated star on the front.

"Mia's style is eclectic – she has a great eye for details and very instinctive way of mixing different elements. She wanted an ease in the collection that reflected her own style, which is unpretentious, fun and full of positive energy. It was so inspiring to see how this good friend of the brand explored her creativity through the whole design process", says Ann-Sofie Johansson, Creative Advisor and Head of Womenswear Design at H&M.

"Working closely with H&M's hugely talented design team has been an incredible experience. When they approached me about designing this collection, I was beyond excited and flattered. It's been an amazing opportunity to bring my vision to life and create something I hope people will love", says Mia Regan.

Download images: HERE
Contact Information: [email protected] 

SOURCE H&M