HND's New Jewellery Creative Director Shirley Zhang Is Invited to the Baselworld Watch and Jewellery Show Again

BASEL, Switzerland, March 18, 2016 /PRNewswire/ -- The 44^th Baselworld Watch and Jewellery Show was opened on March 17. As the only world-renowned designer bringing an independent designer brand from China, Shirley Zhang took part in the event with two enamel jewellery pieces: "Flowers Under the Moonlight" and "Dancing Shadows". With her unique artistic perspective and exceptional artistic taste, she has become the focus of attention in the industry. Ms. Zhang, who was just appointed as the new Jewellery Creative Director of Shenzhen Haoningda Meters Co., Ltd. (HND) (Shenzhen: 002356), will bring a new artistic genre into the jewellery market. The publicly listed company HND will cooperate with high-quality and unique jewellery brands or independent designers through its wholly-owned subsidiary HAOMEI Asset Management Limited with respect to the copyrights of jewellery products, to help them take root and grow in China. The new business of HND will provide a new online jewellery shopping model and experience for consumers.

Shirley Zhang is set to shine at the Baselworld Watch and Jewellery Show with her artistic jewellery.

At the beginning of 2016, as the only world-renowned designer promoting an independent designer brand from China, Shirley Zhang participated in the Baselworld Watch and Jewellery Show for the second time. "Eternity" and "Life" are always the themes she pursues. The two jewellery pieces brought to the show by her this year, "Flowers Under the Moonlight" and "Dancing Shadows", show the fleeting beauty using "jewellery language" through Tourmaline and Tanzanite, to "eulogize" the eternity of life. Leveraging vivid color pairing and exquisite enamel craftsmanship, Ms. Zhang has demonstrated her deep interpretation of artistic philosophy and mastery of jewellery arts to global visitors from various walks of life.

HND is moving full steam ahead to build the new Internet-based model for the jewellery industry.

Founded in Shenzhen in 1994, HND (Stock code 002356)'s total assets reaches RMB2.6 billion. After many years of hard work, the company was successfully listed on the Shenzhen Stock Exchange in 2010, taking its business development to a new level. HND adopts a unique business style and management model, which make it become a leader in the industry.

As demand for personalized jewellery is growing in China, HND has proposed a new industry model centering on both the Internet and jewellery shopping, to enrich the current jewellery market. To further develop the new industry model, HND has set up the wholly owned subsidiary HAOMEI Asset Management Limited (HAOMEI) in 2016, to connect and integrate various processes of the Internet-based jewellery industry chain through jewellery management and other investment management, thereby providing a new jewellery shopping experience for consumers.

With a registered capital of RMB 500 million, HAOMEI will rely on the sophisticated management system and resource advantages of HND to provide special support for high-quality and unique companies or independent designers/artisans with their own intellectual property rights to better run or manage their brands, and to help exceptional international jewellery brands or China's unique jewellery brands take root and grow. Through cooperation involving the copyrights of jewellery products, HAOMEI will enable consumers to not only get access to high-quality, artistic and customized jewellery, but also benefit from the Internet-based jewellery industry created by HND.

SOURCE Shenzhen Haoningda Meters Co., Ltd. (HND)