Holiday Baking Tips Available Around the Clock With the Crisco® Pie Hotline

Thousands Call 1-877-FOR-PIE-TIPS Each Year to Perfect Their Pies; Extended Holiday Hours to Speak With a Pie Pro

Oct 06, 2010, 09:26 ET from Crisco

ORRVILLE, Ohio, Oct. 6 /PRNewswire/ -- Home bakers have another reason to celebrate this holiday season: the Crisco® Pie Hotline is back by popular demand for a fifth year to offer pie-baking tips, time-saving hints and extended holiday hours to talk one-on-one with the Crisco pie pros. Last year more than 4,000 consumers called into the Crisco Pie Hotline (toll-free, 1-877-FOR-PIE-TIPS/1-877-367-7438) to help ease the stress of holiday baking and to find answers to all their pie questions.  Whether you're struggling with weepy meringues or caved-in crusts, the Pie Hotline is here to help.  

Available 24 hours a day, the Crisco Pie Hotline has the answers to some of the most common pie-baking questions including:

  • "How can I bake a flakier pie crust?"
  • "How do I prevent my pie crust from shrinking?"
  • "How long can I freeze an unbaked pie?"

"Over the last four years, the Crisco Pie Hotline has received an overwhelming response from consumers looking for advice, tips and suggestions to ensure their holiday pies are a success," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company.  "Whether expert or first time bakers, we are excited to see the holiday season continues to inspire home cooks to make homemade pies!"

New features of the Crisco Pie Hotline this year include measurements for 10-, 11- and 12-inch pies and double pie crusts, in response to consumer requests.  Additionally, Michele Albano, owner of Michele's Pie Shop in Norwalk, CT and the First Place winner in the Citrus Category of the 2010 American Pie Council® Crisco National Pie Championships will dish up tips for perfecting flavorful fruit pies.

From troubleshooting with live pie experts to practical storage solutions to tips for cutting prep time, the Crisco Pie Hotline is a one-stop resource to help ease the stress of holiday baking. A live pie expert can be reached Monday through Friday from 9:00 a.m. to 7:00 p.m. ET.  For bakers who are seeking last minute advice, the Pie Hotline offers extended hours from 8:00 a.m. to 8:00 p.m. ET from November 15 through November 24 and December 13 through December 23. Live experts are not available on Thanksgiving Day, the Friday after Thanksgiving, Christmas Eve or Christmas Day.

Pie lovers can also visit Crisco Pie Central on to find useful video tutorials that provide step-by-step instructions on how to create delicious pie crusts.  Tips on how to use Crisco All-Vegetable Shortening, also available in easy-to-measure baking sticks, are also provided.

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license.