Holiday mobile e-gifting made delightful and personal with Vello, now on web as well as iOS

SAN FRANCISCO, Nov. 20, 2013 /PRNewswire-iReach/ -- Holiday gifting madness is upon us and Vello is just what you need to get through it. Vello lets you send e-gift cards out of a selection of hundreds of brands from GAP to Zappos, select the dollar amount, and send along with a personal heartfelt video greeting. Mobile e-gifting has never been so sleek, fast, personal and fun. Today Vello announces newly added web capabilities to accompany their iOS app.

"Vello was born out the current need for a more personalized and modernized way of sending gifts and greetings to celebrate any occasion," Says Frances Ho, Vello's CEO. "We lead busy lives, and more people are turning towards the web for online shopping and gifting for their loved ones. Vellocreates a gifting experience that is as fast and fun as it gets, and at the same time focuses on keeping it personal and heartfelt with video greetings".

Vello also makes a perfect solution for group gifting. When a group of people pull together to buy one person's gift, Vello allows them to easily create a group video, and purchase gift cards together, each pitching in with their personally desired dollar amount. Anyone can initiate a group gift by recording their 6 second vine-style video greeting, and selecting a gift card brand and amount. They can then invite others to join, who may record their own video in turn, and either add to the gift card amount or select a new gift card brand to add to the mix. Vello stitches all the greetings together into one beautiful group video greeting filled with friends, family, smiles and laughter, along with all the gift cards to be sent to the recipient. The recipient can pick up their Vello via email.

Starting today Vello officially supports web browser-based viewing and pickup capabilities, giving non-iOS users the ability to see and share with friends.  The Web viewer, which is compatible with up-to-date browsers on Android and Windows Mobile devices, allows for clip-by-clip viewing and advancement, similar to the iOS app.  Vello recipients using the Web interface are also able to pick up accompanying gift cards that have been purchased for them.

To get started, download Vello, record your video greeting and select your recipient's favorite brand, and decide on the dollar amount of the gift. You may then invite others if this is a group gift, or keep it personal from you. Viola! Gift card will arrive along with your warm wishes. Vello gift cards are available nationwide in the US.

Vello:www.velloapp.com

Press kit:http://velloapp.com/pg/press

Vello on the App store:  https://itunes.apple.com/us/app/vello/id686745300?mt=8

About Vello

Vello is an app development company focused on revolutionizing the gifting industry using mobile social applications. By providing new and unique distribution channels for gift cards using technology, the company's market leading solutions allow retailers to acquire and connect with more customers. Vello is based in San Francisco, USA and Toronto, Canada. For more information about Vello, visit us online atwww.VelloApp.com

Media Contact: Tali Saar, CoveredCo, 415-359-3132, [email protected]

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SOURCE Vello