Holidays Start Early For Bay Area Organizations

Got milk? rewards community efforts with recognition and cash

Dec 04, 2013, 12:52 ET from got milk?

SAN CLEMENTE, Calif., Dec. 4, 2013 /PRNewswire/ -- To celebrate the brand's 20 year anniversary and history of community service, the California Milk Processor Board (CMPB), creator of got milk?, recently announced that three Bay Area nonprofits are among 20 exemplary winners of the CMPB's commemorative anniversary program, the got milk? 20 Awards.  The local winners are Reading Partners (Oakland), Resource Area for Teaching (San Jose) and North Bay Dairy Women (Petaluma).

"The got milk? 20 Awards are CMPB's way of thanking these leaders that improve the lives of others through service," said Steve James, Executive Director of the CMPB.  "There is no better way to celebrate our milestone anniversary than by saluting these organizations for their untiring work in their communities."

Reading Partners is an education nonprofit dedicated to improving student's reading skills, especially those who have fallen behind.  To date, it has helped over 12,000 students.  Resource Area for Teaching (RAFT) helps educators transform a child's learning experience, enabling them to learn by doing.  The North Bay Dairy Women's Association educates the public and promotes the dairy industry.  They keep agriculture education alive and thriving in Northern California.

The three Bay Area organizations are among the 20 winners chosen through a nomination process held among all California milk processors and their related agencies.  Over 80 inspiring leaders were nominated across the state.  Candidates were judged on the nature of their work, their contributions to improving the quality of life of others and overall effectiveness in their service area. In addition to receiving a commemorative got milk? 20 Award, each winner received a $1,000 cash prize. 

To see the complete list of winners, visit

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California.  Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history.  Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk).  The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.  Got milk? gifts and recipes can be viewed at and  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE got milk?