Holidays Start Early For Greater L.A. Organizations

Got milk? rewards community efforts with recognition and cash

Dec 04, 2013, 12:57 ET from got milk?

SAN CLEMENTE, Calif., Dec. 4, 2013 /PRNewswire/ -- To celebrate the brand's 20 year anniversary and history of community service, the California Milk Processor Board (CMPB), creator of got milk?, recently announced that seven L.A. area nonprofits are among 20 exemplary winners of the CMPB's commemorative anniversary program, the got milk? 20 Awards.  The local winners are InnerCity Struggle (East L.A.), Kids Enjoy Exercise Now (KEEN, L.A.), El Monte Union High School District Food Services Department, AbilityFirst (Long Beach), Duke Welliver & the Peaceful Warrior Martial Arts Academy (San Clemente), Christmas in the Classroom (Fontana) and Champions for Change Network for a Healthy California – Desert Sierra Program (Riverside/San Bernardino/Palm Springs).

"The got milk? 20 Awards are CMPB's way of thanking these leaders that improve the lives of others through service," said Steve James, Executive Director of the CMPB.  "There is no better way to celebrate our milestone anniversary than by saluting these organizations for their untiring work in their communities."

Many of the local winners work to empower children, youth and people with developmental disabilities:

  • InnerCity Struggle promotes safe, healthy and non-violent communities in the Eastside.  It organizes youth and families in Boyle Heights, unincorporated East Los Angeles, El Sereno and Lincoln Heights to work together for social and educational justice.
  • KEEN is a volunteer-led organization that provides recreational opportunities for children and young adults with developmental and physical disabilities at no cost to their families and caregivers.
  • AbilityFirst offers employment and recreational programs and operates 12 accessible residential housing complexes for children and adults with developmental disabilities.
  • Duke Welliver & the Peaceful Warrior Martial Arts Academy helps kids stay out of trouble, boosts their self-esteem and teaches them basic self-defense skills. 
  • Christmas in the Classroom provides gifts to Inland Empire low-income children during the holidays.
  • El Monte Union High School Food Services Department promotes healthy habits for lifelong nutrition and fitness practices.
  • Network for a Healthy California, Champions for Change is committed to helping families eat more fruits and vegetables and be more physically active.

The seven L.A. area organizations are among the 20 winners chosen through a nomination process held among all California milk processors and their related agencies.  Over 80 inspiring leaders were nominated across the state.  Candidates were judged on the nature of their work, their contributions to improving the quality of life of others and overall effectiveness in their service area. In addition to receiving a commemorative got milk? 20 Award, each winner received a $1,000 cash prize. 

To see the complete list of winners, visit

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California.  Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history.  Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk).  The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.  Got milk? gifts and recipes can be viewed at and  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

SOURCE got milk?