Holladay Distillery Invites Kansas City Fans to Make Every Game Day a Holladay

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Sep 03, 2025, 08:47 ET

WESTON, Mo., Sept. 3, 2025 /PRNewswire/ -- As football season kicks off in Kansas City, Holladay Distillery is raising a glass to the city's most spirited fans with a campaign that blends the energy of game day with the timeless character of bourbon. Under the rallying cry "Make Every Game Day a Holladay," the distillery is rolling out a season of cocktails, mocktails, and celebrations of America's native spirit, just in time for National Bourbon Heritage Month.

A Toast to Game Day

Holladay's Red Kingdom Cocktail A bold, game day ready cocktail made with Holladay Soft Red Wheat Bourbon and a nod to KC's red and gold. Ingredients * 2 oz Holladay Soft Red Wheat Bourbon * ½ oz fresh lemon juice * ¼ oz velvet falernum * Squeeze of raspberry purée Method 1. Add all ingredients to a shaker with ice. 2. Shake vigorously until well chilled. 3. Strain into a rocks glass over fresh ice.

Kansas City fans know how to celebrate, and this fall Holladay is giving them something new to cheer for. Bourbon takes center stage with the debut of the 'Red Kingdom' cocktail, crafted with Holladay Soft Red Wheat Bourbon, fresh lemon juice, velvet falernum, and a splash of raspberry purée for that unmistakable red hue. Available beginning September 5 at the Holladay Welcome Center and Holladay on Main, it's a game day pour fit for champions.

Local influencers will showcase Holladay Bourbon cocktails with their own game day inspiration, while Holladay's social channels serve as the ultimate cocktail playbook, featuring fresh recipes and tailgate-ready ideas all season long.

And because every team needs its MVP, the designated driver wins big too. Whenever someone in the group orders a Holladay cocktail, the DD scores a complimentary Flag Football Mocktail; a spirited, non-alcoholic nod to Kansas City's red and gold. It's Holladay's way of making sure the whole crew can celebrate responsibly.

Honoring Bourbon Heritage

September is also National Bourbon Heritage Month, a time to reflect on the history of America's native spirit. Holladay Distillery's story began in 1856, when brothers Ben and David Holladay first fired up their stills in Weston, Missouri. Using limestone springs discovered decades earlier by Lewis and Clark, they aged their bourbon in an ancient cave - now home to the Ancient Cave Collection, a rare lineup of experimental, distillery-exclusive releases.

Today, Holladay Distillery carries that legacy forward with its signature lineup:

Holladay 1856 Original – From the historic mash bill of 73% corn, 15% rye, 12% malted barley. Aged at least six years. Bottled-in-Bond.
Holladay Soft Red Wheat – Smooth, soft, and sweet, made from Missouri-grown wheat. Aged at least six years. Bottled-in-Bond.
Rickhouse Proof Expressions – Full-bodied and bottled straight from the historic rickhouses, capturing bourbon in its purest, full proof form.

Raising a Glass to Tradition

From the roar of the stadium to the quiet clink of a glass, Holladay invites fans to celebrate responsibly. Whether it's the richness of 1856 Original, the smoothness of Soft Red Wheat, or the intensity of Rickhouse Proof, each pour is a reminder that on game day, tradition and spirit go hand in hand.

About Holladay Distillery

Founded in 1856 and still operating on its original site, Holladay Distillery carries on a legacy of authentic Missouri bourbon-making, using its historic mash bill and natural limestone spring water. Visitors can tour the distillery, explore local history, and experience Real Missouri Bourbon firsthand.

Media Contact:
Audrey Sisco
Marketing Communications Manager
816.509.3122 | [email protected]
holladaydistillery.com

SOURCE Holladay Distillery