Holly Willoughby Launches Her 8th Collection for Very.co.uk

LONDON, June 28, 2012 /PRNewswire/ --

TV presenter and style icon Holly Willoughby launches her new Autumn Winter collection for Very.co.uk with a salon style, Ffashion presentation at London's Claridges Hotel.

Featuring designs that flaunt and flatter a woman's curves, the collection features directional approaches to hourglass dressing with contemporary twists on the pencil dress, versatile separates and unique vintage and retro style prints. The overall look is effortlessly elegant with Holly's subtly sexy signature style evident throughout. The new range includes a chic coat, classy going out dresses and a pair of fabulous platform shoes to finish the look.

"My autumn winter collection is by far my favourite collection.  Having worked with Very.co.uk for three years now, I know what really works but more importantly what you guys who buy it really want. I'm a big believer that feeling comfortable and confident in a garment shouldn't mean glamour gets left behind. This collection is for women like me who want to feel fab without the hard work." said Holly.

The collection cements Holly's fashion credentials as this, her eighth for Very.co.uk, is her strongest to date. The show is being streamed on the internet at Heatword.com making it available for all to watch, unlike most fashion presentations which are only open to the exclusive few.

Jon Owen, Very.co.uk Director says, "Holly's designs are feminine and accessible making her one of Very.co.uk's most popular designers. Holly's collection has such a strong handwriting, it's exciting to see how her range has developed over the seasons and we are sure our customers will love this new collection."

NOTES TO EDITORS:

About Very:

• Holly Willoughby designs her eighth fashion collection for Very.co.uk
• The collection is available now from http://www.very.co.uk / 08448 222 321
• Prices range from £29 - £99
• sizes range from 8-24
• 24 pieces in the collection
• Very is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.
• The Group has 5m active customers.
• Very boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more.
• The Shop Direct Group brands receive over 600,000 website visits every day.
• We deliver more than 25m parcels a year.
• We sell more than 800 brands - including leading fashion labels and our own brands.

Our brands include:
Very.co.uk
Littlewoods.com
Isme.com
Woolworths.co.uk
Brandquarter.co.uk
Very.com

For all further information contact the Very.co.uk team at Lee Publicity
Tel: +44(0)20-7359-2288
Email [email protected]

Stockist Details: Very.co.uk http://www.very.co.uk 08448-222321

SOURCE Very.co.uk