LOS ANGELES, Jan. 19 /PRNewswire/ -- In the run-up to the Golden Globe Awards, Cash4Gold took part in The Style Lounge, which celebrities visit to explore cutting-edge products and services. Cash4Gold used this one-of-a-kind opportunity to raise attention and funds to donate to The American Red Cross in support of Haitian disaster relief efforts.
Celebrity visitors to the Cash4Gold 'Melt Room' at the two-day Style Lounge were invited to play a coin toss game in which 'golden' coins were thrown into a smoking crucible representing the furnaces in which Cash4Gold melts the broken or unwanted items it receives in the mail each day. Every coin that made it into the cauldron equated to more money raised for the Red Cross to support relief for Haiti.
To see a selection of celebrity photos from the event, please visit Cash4Haiti.
This charity effort is only one way in which Cash4Gold is responding to the Haitian crisis. Cash4Gold CEO Jeff Aronson has announced that the company is matching dollar for dollar all employee donations to the American Red Cross and Feed The Children. A number of Cash4Gold team members are Haitian and they and their families have been personally impacted by the disaster.
Additionally, Cash4Gold employees have donated 300 pairs of shoes to Soles4Souls, as well as canned goods, baby formula, diapers and other food items in conjunction with Food for the Poor, which will airlift the supplies directly to Haiti.
Cash4Gold encourages donations to the following organizations: