LAS VEGAS, Jan. 27, 2015 /PRNewswire/ -- Renowned Hollywood brand builder Rolfe Auerbach has joined World Series of Fighting (www.wsof.com), the world championship Mixed Martial Arts (MMA) promotion and NBCUniversal television property announced today.
A 20-year marketing veteran responsible for launching FOX Television Studios' Product Integration Organization and for ushering product integration practices into the music industry, Auerbach, the President and CEO of Los Angeles-based Brand in Entertainment, will be charged with spearheading all sponsorship sales and product integration strategies on behalf of World Series of Fighting.
"I am thrilled to have the opportunity to work with World Series of Fighting which, in its relatively short lifespan of just over 2 years, has grown exponentially into a powerful sports entertainment vehicle," said Auerbach.
"With its presence on the NBCUniversal platform, its tremendous reach on television platforms throughout the planet and some of the best and most exciting athletes in the sport of MMA, the World Series of Fighting product presents an incredible opportunity for consumer brands to engage the 18-34 year old male demographic."
"We are excited to bring a marketing mastermind and innovator like Rolfe Auerbach on board to our incredible team," said World Series of Fighting President, six-time world champion and two-time Hall of Famer Ray Sefo.
"With Rolfe's wealth of experience and blue-chip level relationships in the consumer products space," continued Sefo, "he will no doubt be able to catapult our brand into the next stratosphere."
Under Auerbach's leadership, Brand in Entertainment, since its inception in 2000, has incorporated products and brands into a host of the world's most popular studio films, television programs, music videos and video games.
In 2006, Auerbach's company famously incorporated a key marketing initiative of upscale hotel chain Embassy Suites, into one of the most-watched episodes of Donald Trump's smash-hit NBC-televised reality series The Apprentice.
Auerbach has executed similar integrations into the television productions of FOX, MGM, Lionsgate and Paramount, as well as into the works of major record labels Universal, Sony, Atlantic, Elektra, RCA, Arista and Jive.
World Series of Fighting programming is available in over 100 countries worldwide as a result of a partnership with IMG, the global leader in sports content distribution.
SOURCE World Series of Fighting