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Home Again: Ann Marie Mendlow joins New View Gifts & Accessories as EVP of New Business Integration and Development

Through Strategic Acquisitions and Company Expansion, New View Gifts & Accessories Continues to Add Depth and Diversity to Its Categories of Business


News provided by

New View Gifts & Accessories

Jan 09, 2018, 12:33 ET

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MEDIA, Pa., Jan. 9, 2018 /PRNewswire/ -- New View Gifts & Accessories announced the addition of Home Décor executive Ann Marie Mendlow as EVP of New Business Development. Ms. Mendlow brings back to New View – the company she helped co-found more than twenty years ago – decades of industry knowledge and product expertise. In her newly created roll she will oversee the integration of New View's recent company acquisitions, drive product innovation and expand partner relations in new and existing market segments. Of Ms. Mendlow's return to New View, CEO John Brennan said, "We couldn't be happier to bring Ann Marie back to New View. Her years of experience and knowledge launching and scaling products is remarkable. She is an innovator, and will complement our team and help execute on New View's acquisition and product roadmap."

Mendlow added, "When I began talking to John about returning to New View, I knew it was the right decision. I am eager to integrate the new brands with our existing ones, while leveraging our overall operations to grow distribution and innovative products. We have a great deal of opportunity in the marketplace." 

New View Gifts & Accessories, a dominant force in the home décor industry, acquired Blue Moon Beads and DCWV Home in June 2017 and finished off the year with the addition of Prinz Frames in November. These transactions mark a strategic expansion for New View which, founded in 1996, has for the last two decades been providing quality retail goods across the gift and home décor space. The new brands, along with the signature New View and recently launched Haven Home businesses are aligned with the company's vision to best service the needs of the evolving retail omnichannel landscape.

"New View has been eager to grow our business and product lines with relationships that accentuate our existing distribution, and the acquisitions of Blue Moon Beads, DCWV Home and Prinz Frames do just that opening up opportunities in DIY, craft, independent store and ecommerce market segments. In 2018, we are focused on a progressive approach to expanding our product offerings and are pleased to bring these brands and their retail relationships into our fold," said co-founder Carolyn Narzikul.

New View's expansive showroom can be found at the AmericasMart in Atlanta, Building 1, 6th floor, F9-11.

About New View Gifts & Accessories
Founded in 1996, New View Gifts & Accessories has established itself as a leader in the home décor and gift industry by providing decorative and functional products that are trend right and value driven. New View plays in all categories of the home décor industry with core competencies in multi-size, format and functional wall décor, decorative accents, and housewares. Their products have broad national distribution and recognition. In 2017 New View acquired Blue Moon Beads, DCWV Home and Prinz Frames to further grow their presence in the accessories and décor sector.

Media Contact
Kate Noel
Foreside Strategies
[email protected] 
484.433.2205

SOURCE New View Gifts & Accessories

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