Home Organization Market in the US By Material, Product, Room and Market, 7th Edition

NEW YORK, June 1, 2017 /PRNewswire/ -- Demand for home organization products is forecast to increase by 3.4 percent per annum through 2019 to $10.5 billion. Growth will decelerate considerably from the 2009-2014 gains, as this period saw a strong rebound in sales from a low 2009 base.


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As a result, advances will be more modest through the forecast period as much of the recovery has already been completed. Further growth in consumer spending, coupled with the expanding number of households, will propel sales. Demographic trends such as baby boomers moving into smaller homes and their children moving into college housing and first apartments will offer opportunities since small spaces benefit greatly from organization products.

Garage organizers among fastest growing segments
As storage space within the home be-comes satisfied, consumers begin looking at other areas where storage can be opti-mized, including the garage. As a result, home organization products used in the garage will post the one of the fastest growth rates through 2019, a continua-tion of decade-long trends.

In addition to general storage, an increasing number of homeowners create functional rooms in the garage for hobbies (e.g., gardening, exercise, vehicle repair), which facilitates the purchase of home organization products. Sales to the larger closets and bedrooms segment will be stimulated primarily by continued interest in more organized storage spaces within closets, increasingly incorporating more types of home organization products, such as those made with higher value materials and features.

Closets are also becoming an increasingly important factor for potential homebuyers. Because of this, many new homes are being constructed with closet systems installed and a growing number of homeowners are installing at least some type of closet system before listing the home for sale.

Modular units, shelving to be fastest growing products
Bins, baskets, and totes will continue to account for the largest share of home organization product demand, and will comprise 36 percent of total sales in 2019. However, growth in this segment will be among the slowest rates through 2019 as bins, baskets, and totes represent a mature segment of the industry. Addi-tionally, owing to the commodity status of these products, there is a high level of pricing pressure limiting value gains.

Modular units and shelving will generate the fastest growth through the forecast period. Demand for modular units will be supported by ongoing interest among consumers to install these units in garages and closets as well as pantries and ("owners' entry") utility areas.

Opportunities for shelving will be boosted by the need for vertical storage space throughout the home, from utilitarian shelving in garages, pantries and kitchens to more decorative versions in family rooms and bedrooms. The growing trend toward open layout floor plans in family rooms will support demand for shelving as a way to divide the space. Shelving is also utilized as a substitute for cabinetry in contemporary open kitchens.

Demand for Higher Value Products Aids Gains
The increasing use of specialized and customizable home organization products will aid value gains. In particular, consumer desires to utilize home organization products "in plain sight" rather than being kept in closets or behind doors, will promote sales of decorative products.

Interest in products designed for specific uses, especially in kitchens and craft rooms, will also support demand. Sales of all products will benefit from accelerating growth in residential home and improvement spending, since consumers are likely to organize their homes during major remodels or renovations. Similarly, rising consumption expenditures will support increased spending on these products.

Key Findings in the Home Organization Study:

Lifestyle Trends Influence Home Organization Product Usage
A number of lifestyle trends will continue to impact the way that consumers utilize home organization products going forward. There has been increasing interest in urban living, especially among millennials and baby boomers. In particular, many baby boomers which are now empty nesters are looking to downsize. This shift often results in a greater need for organization, supporting demand. However, these living spaces also provide less room, limiting the amount of things that these consumers need to organize. Similar needs also result from multigenerational homes, where two or three generations of adult relatives live together, resulting in more limited space.

However, demand or home organization products is limited to a degree by increasing interest in decluttering trends (e.g., Marie Kondo's "KonMari" method), as some consumers are choosing to sell, toss, or donate less frequently used items instead of storing them.

Home Organization Products to Enjoy Rising Use Throughout the Home
The number of consumers choosing to implement modular units into typical areas such as closets and garages will continue to grow through 2021. Use in closets will continue to benefit from the need to utilize the often limited space within these areas, even in many newer homes.

In addition, a growing number of consumers will choose to install these systems in other areas of their home as they become more dependent on the organizational benefits of modular units. Sales of bins, baskets, and totes will continue to account for the largest share of demand due to their widespread use throughout the home; however, this segment is also expected to see the slowest gains stemming in part from its market maturity.

Ongoing Interest in Alternative Materials
Demand for products that are new and unique has driven demand for products made from a variety of natural fibers, such as banana leaves, hyacinth, and seas grass. In addition, sales of lower value woven plastic products -- which have a higher aesthetic appeal than plain plastic while providing significant savings over natural fiber products -- will continue to rise. Interest in higher aesthetic value at a lower cost has also driven the adoption of high end decorative laminates in products such as modular units and shelves. These products provide the look and feel of solid wood at a much lower cost.

Study Coverage
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